Back/Unbounce

Unbounce

Unbounce is a SaaS company that provides a platform for creating and optimizing landing pages to improve conversion rates.

Entry price

$22

Starter · /mo, billed annually

Plans tracked

no add-ons

Pricing changes

Latest Wk 34 '26

Pricing model

Subscription

No free tier

Pricing Change History

7 changes

20267 changes

Aug 17, 2026

Improvement

Weekly

Unbounce adds MCP server support to Starter plan for AI-driven page building

Added MCP server (Model Context Protocol) integration to the Starter plan's included features, marked NEW, letting customers build and manage landing pages from AI assistants. New matching FAQ entry added.

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Mar 26, 2026

Packaging

Weekly

Unbounce cuts Agency plan thresholds in half for traffic and domains

Agency plan entry thresholds lowered: traffic volume reduced from 100,000 to 50,000 visitors; root domains reduced from 20 to 10

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Apr 11, 2026

Price increase

Weekly

Unbounce Nearly Doubles Build Plan Prices With 90% Monthly Hike

Build plan monthly price increased from $39 to $74 USD/month; annual billing price increased from $52 to $99/month (both +90%).

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Jan 20, 2026

Improvement

Quarterly

Unbounce Introduces Unlimited Conversions While Removing Key Features and Hiding Agency Plan Pricing

Added 'Unlimited conversions' to 'All plans include' section Removed 'Unlimited pages' from 'All plans include' section

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Jan 20, 2026

Packaging

Quarterly

Unbounce Introduces New Agency Plan at $499/mo, Discontinues Concierge Plan, and Increases Domain Limit to 20

Concierge plan ($649/mo starting) discontinued Top-tier root domain limit increased from starting at 5 to starting at 20

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Jan 21, 2026

Improvement

Quarterly

Unbounce Introduces Explicit User Limits Across All Plans, Enhancing Transparency for Customers

Optimize plan: User limit of 5 users now explicitly disclosed Experiment plan: User limit of 3 users now explicitly disclosed

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Jan 22, 2026

Packaging

Quarterly

Unbounce Increases Optimize Plan Price to $249/mo, Renames to Experiment

Launch plan renamed to Build Concierge plan starting price increased from $625/mo to $649/mo (3.8% increase)

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Pricing Change History

7 changes

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Current Plans

AnnualMonthly

Starter

Plan

$22 /mo, billed annually

Build

Plan

$74 /mo, billed annually

Experiment

Plan

$112 /mo, billed annually

Optimize

Plan

$187 /mo, billed annually

Agency

Plan

Contact

Concierge

Plan

Contact

Company Facts

CategoryMarketing & Content

Free tierNo

Employees101-1000

Tracked since2024-10-01

Pricing last seen2026-06-21

Websiteunbounce.com

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