Pricing change·Jan 5 → Apr 5, 2024·Q1 2024·Marketing & Content
Unbounce Increases Optimize Plan Price to $249/mo, Renames to Experiment
What changed
Plan renamed
Launch plan renamed to Build
Price increase
Concierge plan starting price increased from $625/mo to $649/mo (3.8% increase)
Price increase
Optimize plan (formerly Accelerate) monthly price increased from $240/mo to $249/mo (3.8% increase)
Price increase
Experiment plan (formerly Optimize) monthly price increased from $145/mo to $149/mo (2.8% increase)
Plan renamed
Optimize plan renamed to Experiment
Plan renamed
Accelerate plan renamed to Optimize
Before and after
Jan 5, 2024 vs Apr 5, 2024Pulse.
100%
Change 1 of 6 · plan renamed
Launch plan renamed to Build
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More from Unbounce
Full history →- Week 34, 2026·improvedUnbounce adds MCP server support to Starter plan for AI-driven page building
- Week 13, 2026·packagingUnbounce cuts Agency plan thresholds in half for traffic and domains
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- Q1 2025·improvedUnbounce Introduces Unlimited Conversions While Removing Key Features and Hiding Agency Plan Pricing
- Q4 2024·packagingUnbounce Introduces New Agency Plan at $499/mo, Discontinues Concierge Plan, and Increases Domain Limit to 20