Unbounce Increases Optimize Plan Price to $249/mo, Renames to Experiment
What happened
Between the Jan 5, 2024 and Apr 5, 2024 captures of Unbounce's pricing page, Pulse recorded 6 changes: Launch plan renamed to Build; Concierge plan starting price increased from $625/mo to $649/mo (3.8% increase); Optimize plan (formerly Accelerate) monthly price increased from $240/mo to $249/mo (3.8% increase); Experiment plan (formerly Optimize) monthly price increased from $145/mo to $149/mo (2.8% increase); Optimize plan renamed to Experiment; Accelerate plan renamed to Optimize. Pulse files it as a pricing change (plan renamed, price increase) with an upward direction. Pulse's latest capture (Aug 17, 2026) lists Starter at $22, Build at $74, Experiment at $112 and Optimize at $187.
This is the first pricing-page change Pulse has recorded for Unbounce. Unbounce has been tracked since 2024-10-01.
In the same window Elementor, Convertkit and Getresponse also changed their Marketing & Content pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
- Build · PlanRenamedLaunch planBuild
- Concierge · Price+4%$625/mo$649/mo
- Optimize · Price+4%$240/mo$249/mo
- Experiment, Optimize · Price+3%$145/mo$149/mo
- Optimize, Experiment · PlanRenamedOptimize planExperiment
- Optimize · PlanRenamedAccelerate planOptimize
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| Build | Plan | Launch plan | Build | Renamed |
| Concierge | Price | $625/mo | $649/mo | +4% |
| Optimize | Price | $240/mo | $249/mo | +4% |
| Experiment, Optimize | Price | $145/mo | $149/mo | +3% |
| Optimize, Experiment | Plan | Optimize plan | Experiment | Renamed |
| Optimize | Plan | Accelerate plan | Optimize | Renamed |
Values as written on Unbounce's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of Unbounce's pricing page (unbounce.com) from Jan 5, 2024 and Apr 5, 2024; the change is marked on the page, where concierge price reads $625/mo and then $649/mo.
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Unbounce, pricing history
Full history- Q1 2025improvedUnbounce Introduces Unlimited Conversions While Removing Key Features and Hiding Agency Plan Pricing
- Q4 2024packagingUnbounce Introduces New Agency Plan at $499/mo, Discontinues Concierge Plan, and Increases Domain Limit to 20
- Q2 2024improvedUnbounce Introduces Explicit User Limits Across All Plans, Enhancing Transparency for Customers
- Q1 2024packagingUnbounce Increases Optimize Plan Price to $249/mo, Renames to Experiment · this change
Across Marketing & Content in the same window
All Marketing & Content changes- ElementorJan 11Elementor Introduces Auto-Scaling for All Plans, Enhancing Performance with Unlimited PHP Workers
- ConvertkitJan 11Convertkit Enhances Pro Plan with Deliverability Reporting and Introduces User Limit for Newsletter Plan
- GetresponseJan 10Getresponse Reveals MAX Pricing at $1099/mo Annually Amid Significant Discount Reductions and Price Increases
Questions about this change
Did Unbounce raise prices in April 2024?
Yes. Pulse captured Unbounce's pricing page on Jan 5, 2024 and again on Apr 5, 2024 and recorded 3 price increases: Concierge: $625/mo → $649/mo (+4%); Optimize: $240/mo → $249/mo (+4%); Experiment, Optimize: $145/mo → $149/mo (+3%).
What changed on Unbounce's pricing page between Jan 5, 2024 and Apr 5, 2024?
Build plan: Launch plan → Build, renamed; Concierge price: $625/mo → $649/mo (+4%); Optimize price: $240/mo → $249/mo (+4%); Experiment, Optimize price: $145/mo → $149/mo (+3%); Optimize, Experiment plan: Optimize plan → Experiment, renamed; Optimize plan: Accelerate plan → Optimize, renamed. Pulse compared the captures it took on Jan 5, 2024 and Apr 5, 2024; the before/after table above lists each item as written on the page.
How often does Unbounce change its pricing?
Pulse recorded 0 other pricing-page changes for Unbounce in the 90 days before this one; Unbounce has been tracked since 2024-10-01.