Unbounce adds MCP server support to Starter plan for AI-driven page building
What happened
Between the Aug 10, 2026 and Aug 17, 2026 captures of Unbounce's pricing page, Pulse recorded one change: Added MCP server (Model Context Protocol) integration to the Starter plan's included features, marked NEW, letting customers build and manage landing pages from AI assistants. New matching FAQ entry added. Pulse files it as a product change (feature added) with an upward direction. The current page lists Starter at $22, Build at $74, Experiment at $112 and Optimize at $187.
It lands 144 days after Unbounce's previous change, "Unbounce cuts Agency plan thresholds in half for traffic and domains" (Mar 26, 2026). Before that Pulse recorded "Unbounce Nearly Doubles Build Plan Prices With 90% Monthly Hike" (Week 1, 2026), "Unbounce Introduces Unlimited Conversions While Removing Key Features and Hiding Agency Plan Pricing" (Q1 2025) and "Unbounce Introduces New Agency Plan at $499/mo, Discontinues Concierge Plan, and Increases Domain Limit to 20" (Q4 2024). Unbounce has been tracked since 2024-10-01.
In the same window Leadpages, Elementor and Convertkit also changed their Marketing & Content pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
- Starter, Build · FeatureAddedNo matching FAQ entrymatching FAQ entry
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| Starter, Build | Feature | No matching FAQ entry | matching FAQ entry | Added |
Values as written on Unbounce's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of Unbounce's pricing page (unbounce.com) from Aug 10, 2026 and Aug 17, 2026; the change is marked near the top of the page, where matching FAQ entry now appears.
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Unbounce, pricing history
Full history- Aug 17, 2026improvedUnbounce adds MCP server support to Starter plan for AI-driven page building · this change
- Mar 26, 2026packagingUnbounce cuts Agency plan thresholds in half for traffic and domains
- Week 1, 2026increaseUnbounce Nearly Doubles Build Plan Prices With 90% Monthly Hike
- Q1 2025improvedUnbounce Introduces Unlimited Conversions While Removing Key Features and Hiding Agency Plan Pricing
- Q4 2024packagingUnbounce Introduces New Agency Plan at $499/mo, Discontinues Concierge Plan, and Increases Domain Limit to 20
- Q2 2024improvedUnbounce Introduces Explicit User Limits Across All Plans, Enhancing Transparency for Customers
- Q1 2024packagingUnbounce Increases Optimize Plan Price to $249/mo, Renames to Experiment
Across Marketing & Content in the same window
All Marketing & Content changesQuestions about this change
Did Unbounce raise prices in August 2026?
No list-price increase was recorded between Aug 10, 2026 and Aug 17, 2026. The change Pulse detected was a product change: feature added.
What changed on Unbounce's pricing page between Aug 10, 2026 and Aug 17, 2026?
Starter, Build feature: No matching FAQ entry → matching FAQ entry, added. Pulse compared the captures it took on Aug 10, 2026 and Aug 17, 2026; the before/after table above lists each item as written on the page.
How often does Unbounce change its pricing?
Pulse recorded 0 other pricing-page changes for Unbounce in the 90 days before this one; the previous change was "Unbounce cuts Agency plan thresholds in half for traffic and domains" on Mar 26, 2026; Unbounce has been tracked since 2024-10-01.