Unbounce: AI credits allowances introduced on all plans: Starter 4,000, Build 30,000, Experiment 40,000, Optimize…
What happened
Between the Oct 19, 2026 and Oct 26, 2026 captures of Unbounce's pricing page, Pulse recorded 2 changes: AI credits allowances introduced on all plans: Starter 4,000, Build 30,000, Experiment 40,000, Optimize 80,000, Concierge from 200,000, Agency from 100,000. Prices unchanged; Build plan no longer lists popups/sticky bars and multi-step forms; scheduling now pages only; Drag-and-drop builder became Hybrid builder (NEW); AI copywriting listed under Starter. Pulse files it as a product change (feature removed, feature added) with a downward direction. Pulse's latest capture (Oct 28, 2026) lists Starter at $22, Build at $74, Experiment at $112 and Optimize at $187.
It lands 70 days after Unbounce's previous change, "Unbounce adds MCP server support to Starter plan for AI-driven page building" (Aug 17, 2026). Unbounce has been tracked since 2024-10-01.
In the same window Leadpages, Convertkit and Builder.io also changed their Marketing & Content pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
- Build, Starter · FeatureRemoved
Beforepopups/sticky bars and multi-step forms
AfterNot listed
- Starter, Build, Experiment · FeatureAddedNo AI credits allowancesAI credits allowances
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| Build, Starter | Feature | popups/sticky bars and multi-step forms | Not listed | Removed |
| Starter, Build, Experiment | Feature | No AI credits allowances | AI credits allowances | Added |
Values as written on Unbounce's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of Unbounce's pricing page (unbounce.com) from Oct 19, 2026 and Oct 26, 2026; the change is marked near the top of the page, where the popups/sticky bars and multi-step forms no longer appears.
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Unbounce, the last 90 days
Full history- Oct 26, 2026improvedUnbounce: AI credits allowances introduced on all plans: Starter 4,000, Build 30,000, Experiment 40,000, Optimize… · this change
- Aug 17, 2026improvedUnbounce adds MCP server support to Starter plan for AI-driven page building
Across Marketing & Content in the same window
All Marketing & Content changesQuestions about this change
Did Unbounce raise prices in October 2026?
No list-price increase was recorded between Oct 19, 2026 and Oct 26, 2026. The change Pulse detected was a product change: feature removed, feature added.
What changed on Unbounce's pricing page between Oct 19, 2026 and Oct 26, 2026?
Build, Starter feature: popups/sticky bars and multi-step forms → Not listed, removed; Starter, Build, Experiment feature: No AI credits allowances → AI credits allowances, added. Pulse compared the captures it took on Oct 19, 2026 and Oct 26, 2026; the before/after table above lists each item as written on the page.
How often does Unbounce change its pricing?
Pulse recorded 1 other pricing-page change for Unbounce in the 90 days before this one; the previous change was "Unbounce adds MCP server support to Starter plan for AI-driven page building" on Aug 17, 2026; Unbounce has been tracked since 2024-10-01.