Thinkific kills $54 Basic plan, doubles entry price to $109/mo
What happened
Between the Oct 19, 2026 and Oct 26, 2026 captures of Thinkific's pricing page, Pulse recorded one change: Discontinued the $54/mo Basic entry plan. Start ($109/mo) and Grow ($219/mo) shifted left one slot, keeping their prices; a new Expand tier was added at $499/mo between Grow and Enterprise Plus. Effective entry price rose from $54/mo to $109/mo. In detail: Discontinued the $54/mo 'Basic' entry plan; every tier shifted up a slot (old Start features now the $109/mo floor) and a new $499/mo 'Expand' tier was inserted between Grow and Enterprise Plus. Effective entry price rose from $54/mo to $109/mo. Pulse files it as a packaging change (package change) with a neutral direction. The current page lists Start at $82, Grow at $164, Expand at $374 and Branded Mobile App at $199.
It lands 90 days after Thinkific's previous change, "Thinkific: Plus plan adds custom roles & admin permissions" (Jul 28, 2026). Before that Pulse recorded "Thinkific hikes Basic, Start, and Grow plans ~10%, trims Start admin seats" (Jul 20, 2026), "Thinkific adds entry-level Basic plan, cuts top-tier Expand from lineup" (Jul 6, 2026) and "Thinkific shifts Plus plan to custom limits for enterprise users" (Jun 10, 2026). Thinkific has been tracked since 2024-10-01.
In the same window LearnDash, Podia, Udemy, Mighty Networks and Kajabi also changed their Workforce Management pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
- Start, Expand, Grow · Packaging+102%$54/mo$109/mo
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| Start, Expand, Grow | Packaging | $54/mo | $109/mo | +102% |
Values as written on Thinkific's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of Thinkific's pricing page (thinkific.com) from Oct 19, 2026 and Oct 26, 2026; the change is marked near the top of the page, where start, expand, grow packaging reads $54/mo and then $109/mo.
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The two full-page captures with this change marked up are free with an account.
Thinkific, pricing history
Full history- Oct 26, 2026packagingThinkific kills $54 Basic plan, doubles entry price to $109/mo · this change
- Jul 28, 2026improvedThinkific: Plus plan adds custom roles & admin permissions
- Jul 20, 2026increaseThinkific hikes Basic, Start, and Grow plans ~10%, trims Start admin seats
- Jul 6, 2026improvedThinkific adds entry-level Basic plan, cuts top-tier Expand from lineup
- Jun 10, 2026improvedThinkific shifts Plus plan to custom limits for enterprise users
- May 5, 2026packagingThinkific drops Basic tier, launches $499/mo Expand plan for scaling teams
- Apr 4, 2026packagingThinkific Caps Student Limits at 10,000 on Basic, Start, and Grow Plans
Across Workforce Management in the same window
All Workforce Management changes- LearnDashOct 19LearnDash drops $259 Essentials plan, leaving Pro $399 and Elite $599
- PodiaOct 12Podia adds 'Podia Agent' feature to Mover, Shaker, Earthquaker plans
- UdemySep 28Udemy Team Plan promo ends, price jumps 43% to $360/user/year
- Mighty NetworksSep 21Mighty Networks raises migration help to Growth, cuts Multi-Feature Spaces
- KajabiSep 21Kajabi kills $1,678 launch offer as Sept 15 countdown expires
Questions about this change
Did Thinkific raise prices in October 2026?
No list-price increase was recorded between Oct 19, 2026 and Oct 26, 2026. The change Pulse detected was a packaging change: package change.
What changed on Thinkific's pricing page between Oct 19, 2026 and Oct 26, 2026?
Start, Expand, Grow packaging: $54/mo → $109/mo (+102%). Pulse compared the captures it took on Oct 19, 2026 and Oct 26, 2026; the before/after table above lists each item as written on the page.
How often does Thinkific change its pricing?
Pulse recorded 0 other pricing-page changes for Thinkific in the 90 days before this one; the previous change was "Thinkific: Plus plan adds custom roles & admin permissions" on Jul 28, 2026; Thinkific has been tracked since 2024-10-01.