Thinkific hikes Basic, Start, and Grow plans ~10%, trims Start admin seats
What happened
Between the Jul 13, 2026 and Jul 20, 2026 captures of Thinkific's pricing page, Pulse recorded 2 changes: Basic, Start, and Grow plans all increased ~10%: Basic annual $36->$40/mo (Save $156->$173), Start annual $74->$82/mo (Save $300->$330), Grow annual $149->$164/mo (Save $600->$660); Start plan card dropped the '2 course administrator accounts' bullet (invite an admin or another instructor); card now ends at 'HTML and CSS editor'. Pulse files it as a pricing change (feature removed, price increase) with an upward direction. Pulse's latest capture (Jul 27, 2026) lists Start at $74, Grow at $149, Expand at $374 and Branded Mobile App at $199.
It lands 14 days after Thinkific's previous change, "Thinkific adds entry-level Basic plan, cuts top-tier Expand from lineup" (Jul 6, 2026). Before that Pulse recorded "Thinkific shifts Plus plan to custom limits for enterprise users" (Jun 10, 2026) and "Thinkific drops Basic tier, launches $499/mo Expand plan for scaling teams" (May 5, 2026). Thinkific has been tracked since 2024-10-01.
In the same window Mighty Networks, Coursera, Podia, LearnDash and Kajabi also changed their Workforce Management pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
- Start · FeatureRemoved
Before'2 course administrator accounts' bullet
AfterNot listed
- Start, Grow · Price+11%$36$40/mo
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| Start | Feature | '2 course administrator accounts' bullet | Not listed | Removed |
| Start, Grow | Price | $36 | $40/mo | +11% |
Values as written on Thinkific's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of Thinkific's pricing page (thinkific.com) from Jul 13, 2026 and Jul 20, 2026; the change is marked near the top of the page, where start, grow price reads $36 and then $40/mo.
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The two full-page captures with this change marked up are free with an account.
Thinkific, the last 90 days
Full history- Jul 28, 2026improvedThinkific: Plus plan adds custom roles & admin permissions
- Jul 20, 2026increaseThinkific hikes Basic, Start, and Grow plans ~10%, trims Start admin seats · this change
- Jul 6, 2026improvedThinkific adds entry-level Basic plan, cuts top-tier Expand from lineup
- Jun 10, 2026improvedThinkific shifts Plus plan to custom limits for enterprise users
- May 5, 2026packagingThinkific drops Basic tier, launches $499/mo Expand plan for scaling teams
Across Workforce Management in the same window
All Workforce Management changes- Mighty NetworksJul 20Mighty Networks adds MCP support to Scale plan, drops Mighty Pro Slack live-ch...
- CourseraJul 6Coursera drops invoice billing, adds admin/student online support centers
- PodiaJul 4Podia: Price increases + new Earthquaker tier at $150/mo
- LearnDashJul 3LearnDash: pricing overhauled to unified Essentials/Pro/Elite SaaS tiers
- KajabiJul 3Kajabi: New AI Tools section added (Backstage, Expert Agents, AI Credits)
Questions about this change
Did Thinkific raise prices in July 2026?
Yes. Pulse captured Thinkific's pricing page on Jul 13, 2026 and again on Jul 20, 2026 and recorded 1 price increase: Start, Grow: $36 → $40/mo (+11%).
What changed on Thinkific's pricing page between Jul 13, 2026 and Jul 20, 2026?
Start feature: '2 course administrator accounts' bullet → Not listed, removed; Start, Grow price: $36 → $40/mo (+11%). Pulse compared the captures it took on Jul 13, 2026 and Jul 20, 2026; the before/after table above lists each item as written on the page.
How often does Thinkific change its pricing?
Pulse recorded 3 other pricing-page changes for Thinkific in the 90 days before this one; the previous change was "Thinkific adds entry-level Basic plan, cuts top-tier Expand from lineup" on Jul 6, 2026; Thinkific has been tracked since 2024-10-01.