Thinkific: Plus plan adds custom roles & admin permissions
What happened
Between the Jul 20, 2026 and Jul 27, 2026 captures of Thinkific's pricing page, Pulse recorded one change: Plus plan admin accounts upgraded from flat additional admin seats to custom roles with granular, role-based permissions. In detail: Plus plan admin feature upgraded from flat 'Additional administrator accounts' (more admin seats) to 'Custom roles and additional administrators' with role-based access and permissions. Pulse files it as a product change (feature change) with a neutral direction. The current page lists Start at $74, Grow at $149, Expand at $374 and Branded Mobile App at $199.
It lands 8 days after Thinkific's previous change, "Thinkific hikes Basic, Start, and Grow plans ~10%, trims Start admin seats" (Jul 20, 2026). Before that Pulse recorded "Thinkific adds entry-level Basic plan, cuts top-tier Expand from lineup" (Jul 6, 2026), "Thinkific shifts Plus plan to custom limits for enterprise users" (Jun 10, 2026) and "Thinkific drops Basic tier, launches $499/mo Expand plan for scaling teams" (May 5, 2026). Thinkific has been tracked since 2024-10-01.
In the same window Mighty Networks, Coursera, Podia, LearnDash and Kajabi also changed their Workforce Management pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
- Plus · FeatureFeature change
Plus plan admin feature upgraded from flat 'Additional administrator accounts' (more admin seats) to 'Custom roles and additional administrators' with role-based access and permissions
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| Plus | Feature | Plus plan admin feature upgraded from flat 'Additional administrator accounts' (more admin seats) to 'Custom roles and additional administrators' with role-based access and permissions | Feature change | |
Values as written on Thinkific's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of Thinkific's pricing page (thinkific.com) from Jul 20, 2026 and Jul 27, 2026; the change is marked near the top of the page.
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Thinkific, the last 90 days
Full history- Jul 28, 2026improvedThinkific: Plus plan adds custom roles & admin permissions · this change
- Jul 20, 2026increaseThinkific hikes Basic, Start, and Grow plans ~10%, trims Start admin seats
- Jul 6, 2026improvedThinkific adds entry-level Basic plan, cuts top-tier Expand from lineup
- Jun 10, 2026improvedThinkific shifts Plus plan to custom limits for enterprise users
- May 5, 2026packagingThinkific drops Basic tier, launches $499/mo Expand plan for scaling teams
Across Workforce Management in the same window
All Workforce Management changes- Mighty NetworksJul 20Mighty Networks adds MCP support to Scale plan, drops Mighty Pro Slack live-ch...
- CourseraJul 6Coursera drops invoice billing, adds admin/student online support centers
- PodiaJul 4Podia: Price increases + new Earthquaker tier at $150/mo
- LearnDashJul 3LearnDash: pricing overhauled to unified Essentials/Pro/Elite SaaS tiers
- KajabiJul 3Kajabi: New AI Tools section added (Backstage, Expert Agents, AI Credits)
Questions about this change
Did Thinkific raise prices in July 2026?
No list-price increase was recorded between Jul 20, 2026 and Jul 27, 2026. The change Pulse detected was a product change: feature change.
What changed on Thinkific's pricing page between Jul 20, 2026 and Jul 27, 2026?
Plus plan admin feature upgraded from flat 'Additional administrator accounts' (more admin seats) to 'Custom roles and additional administrators' with role-based access and permissions. Pulse compared the captures it took on Jul 20, 2026 and Jul 27, 2026; the before/after table above lists each item as written on the page.
How often does Thinkific change its pricing?
Pulse recorded 4 other pricing-page changes for Thinkific in the 90 days before this one; the previous change was "Thinkific hikes Basic, Start, and Grow plans ~10%, trims Start admin seats" on Jul 20, 2026; Thinkific has been tracked since 2024-10-01.