DAT Freight & Analytics swaps Revenue boosters tile for Keep email in-house push
What happened
Between the Sep 28, 2026 and Oct 5, 2026 captures of DAT Freight & Analytics's pricing page, Pulse recorded one change: Marketing highlight section rewrote the 'Find the best loads first' tagline and swapped the 'Revenue boosters' TriHaul tile for a new 'Keep email in-house' tile; underlying plan feature table is unchanged. Pulse files it as a product change (positioning) with a neutral direction. The current page lists DAT One Standard at $59, DAT One Enhanced at $149, DAT One Express at $159, DAT One Pro at $169 and DAT One Select at $259.
It lands 63 days after DAT Freight & Analytics's previous change, "DAT Freight & Analytics One: Load board plan price increase ($54→$59 +3 more)" (Aug 3, 2026). DAT Freight & Analytics has been tracked since 2026-05-21.
In the same window Holded, Threecolts, Shippo, Tatsoft and Smokeball also changed their Business Operations pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
- — · PositioningReplaced
Before'Revenue boosters' TriHaul tile
After'Keep email in-house' tile
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| — | Positioning | 'Revenue boosters' TriHaul tile | 'Keep email in-house' tile | Replaced |
Values as written on DAT Freight & Analytics's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of DAT Freight & Analytics's pricing page (www.dat.com) from Sep 28, 2026 and Oct 5, 2026; the change is marked near the top of the page, where "'Revenue boosters' TriHaul tile" becomes "'Keep email in-house' tile".
Sign in to see the evidence
The two full-page captures with this change marked up are free with an account.
DAT Freight & Analytics, the last 90 days
Full history- Oct 5, 2026packagingDAT Freight & Analytics swaps Revenue boosters tile for Keep email in-house push · this change
- Aug 3, 2026increaseDAT Freight & Analytics One: Load board plan price increase ($54→$59 +3 more)
Across Business Operations in the same window
All Business Operations changes- HoldedOct 19Holded adds daily API request limits to plans and custom SMTP domains
- ThreecoltsOct 19Threecolts includes AI Operator agentic assistant in every plan
- ShippoOct 19Shippo Pro adds pick lists and scan-to-print for faster pick and pack
- TatsoftOct 19Tatsoft: New 'Start free' section: Designer unlimited, Runtime 4 hours per session, and perpetual free Community…
- SmokeballOct 19Smokeball renames 'Staff billing' to 'Split billing' in plan comparison
Questions about this change
Did DAT Freight & Analytics raise prices in October 2026?
No list-price increase was recorded between Sep 28, 2026 and Oct 5, 2026. The change Pulse detected was a product change: positioning.
What changed on DAT Freight & Analytics's pricing page between Sep 28, 2026 and Oct 5, 2026?
Positioning: 'Revenue boosters' TriHaul tile → 'Keep email in-house' tile, replaced. Pulse compared the captures it took on Sep 28, 2026 and Oct 5, 2026; the before/after table above lists each item as written on the page.
How often does DAT Freight & Analytics change its pricing?
Pulse recorded 1 other pricing-page change for DAT Freight & Analytics in the 90 days before this one; the previous change was "DAT Freight & Analytics One: Load board plan price increase ($54→$59 +3 more)" on Aug 3, 2026; DAT Freight & Analytics has been tracked since 2026-05-21.