DAT Freight & Analytics swaps Revenue boosters tile for Keep email in-house push
What happened
Between the Sep 28, 2026 and Oct 5, 2026 captures of DAT Freight & Analytics' pricing page, Pulse recorded one change: Marketing highlight section rewrote the 'Find the best loads first' tagline and swapped the 'Revenue boosters' TriHaul tile for a new 'Keep email in-house' tile; underlying plan feature table is unchanged. Pulse files it as a product change (positioning). Pulse's latest capture (Nov 9, 2026) lists DAT One Standard at $59, DAT One Enhanced at $149, DAT One Express at $159, DAT One Pro at $169 and DAT One Select at $259.
It lands 63 days after DAT Freight & Analytics' previous change, "DAT Freight & Analytics One: Load board plan price increase ($54→$59 +3 more)" (Aug 3, 2026). DAT Freight & Analytics has been tracked since 2026-05-21.
In the same window WP Umbrella, Uplisting, Tatsoft, SupportYourApp and Ornikar also changed their Business Operations pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
- Replaced—Positioning
Before'Revenue boosters' TriHaul tile
After'Keep email in-house' tile
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| — | Positioning | 'Revenue boosters' TriHaul tile | 'Keep email in-house' tile | Replaced |
Values as written on DAT Freight & Analytics' public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of DAT Freight & Analytics' pricing page (www.dat.com) from Sep 28, 2026 and Oct 5, 2026; the change is marked near the top of the page, where "'Revenue boosters' TriHaul tile" becomes "'Keep email in-house' tile".
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The two full-page captures with this change marked up are free with an account.
DAT Freight & Analytics, the last 90 days
Full historyDates are the day each change was detected, Eastern time.
- Oct 4, 2026PackagingDAT Freight & Analytics swaps Revenue boosters tile for Keep email in-house push This change
- Aug 3, 2026Price increaseDAT Freight & Analytics One: Load board plan price increase ($54→$59 +3 more)
Across Business Operations in the same window
All Business Operations changes- WP UmbrellaNov 9WP Umbrella launches 30€ security audits, adds 2FA and Security Score
- UplistingNov 9Uplisting launches £8/listing AirDNA dynamic pricing add-on, free on Manager
- TatsoftNov 9Tatsoft adds $6,000 Electrical Package and unifies hot-standby redundancy
- SupportYourAppNov 9SupportYourApp expands AI chat and voice support to 120+ languages
- OrnikarNov 9Ornikar: driving-permit promo now 459,99€ (was 559,99€)
Questions about this change
Did DAT Freight & Analytics raise prices in October 2026?
No list-price increase was recorded between Sep 28, 2026 and Oct 5, 2026 UTC. The change Pulse detected was a product change: positioning.
What changed on DAT Freight & Analytics' pricing page between Sep 28, 2026 and Oct 5, 2026 UTC?
Positioning: 'Revenue boosters' TriHaul tile → 'Keep email in-house' tile, replaced. Pulse compared the captures it took on Sep 28, 2026 and Oct 5, 2026 UTC; the before/after table above lists each item as written on the page.
How often does DAT Freight & Analytics change its pricing?
Pulse recorded 1 other pricing-page change for DAT Freight & Analytics in the 90 days before this one; the previous change was "DAT Freight & Analytics One: Load board plan price increase ($54→$59 +3 more)" on Aug 3, 2026; DAT Freight & Analytics has been tracked since 2026-05-21.