Sproutsocial Renames Key AI Features to Enhance User Experience in Professional and Advanced Plans
What happened
Between the Jan 1, 2025 and Apr 11, 2025 captures of Sproutsocial's pricing page, Pulse recorded 3 changes: Advanced plan: 'Enhance by AI Assist' renamed to 'Enhance Reply by AI Assist'; Professional plan: 'Unlimited competitor, keyword and paid insights' changed to 'Extensive competitor, keyword and paid insights'; Professional plan: 'Suggestions by AI Assist' renamed to 'Enhance Post by AI Assist'. Pulse files it as a product change (feature change) with a neutral direction. Pulse's latest capture (Aug 24, 2026) lists Essentials at $79, Standard at $199, Professional at $299 and Advanced at $399.
Sproutsocial's previous recorded change was "Sproutsocial Transitions to 'Per Seat/Month' Pricing Model, Enhancing Value with New Features and Discounts" (Q1 2024). Sproutsocial has been tracked since 2024-10-01.
In the same window Buffer and Hootsuite also changed their Marketing & Content pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
- Advanced · FeatureRenamed
BeforeEnhance by AI Assist'
After'Enhance Reply by AI Assist'
- Professional · FeatureFeature change
Professional plan: 'Unlimited competitor, keyword and paid insights' changed to 'Extensive competitor, keyword and paid insights'
- Professional · FeatureRenamed
BeforeSuggestions by AI Assist'
After'Enhance Post by AI Assist'
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| Advanced | Feature | Enhance by AI Assist' | 'Enhance Reply by AI Assist' | Renamed |
| Professional | Feature | Professional plan: 'Unlimited competitor, keyword and paid insights' changed to 'Extensive competitor, keyword and paid insights' | Feature change | |
| Professional | Feature | Suggestions by AI Assist' | 'Enhance Post by AI Assist' | Renamed |
Values as written on Sproutsocial's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of Sproutsocial's pricing page (sproutsocial.com) from Jan 1, 2025 and Apr 11, 2025; the change is marked near the top of the page, where "Enhance by AI Assist'" becomes "'Enhance Reply by AI Assist'".
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The two full-page captures with this change marked up are free with an account.
Sproutsocial, pricing history
Full history- Apr 9, 2026improvedSproutsocial reshuffles Standard plan, gates key reporting tools
- Jan 12, 2026packagingSproutsocial Restricts Premium Analytics, Employee Advocacy, and Professional Services Add-ons to Standard Plan and Up
- Q2 2025improvedSproutsocial Enhances Advanced Plan with API Access, Removes API from Premium Analytics Add-on
- Q1 2025improvedSproutsocial Renames Key AI Features to Enhance User Experience in Professional and Advanced Plans · this change
- Q1 2024improvedSproutsocial Transitions to 'Per Seat/Month' Pricing Model, Enhancing Value with New Features and Discounts
Across Marketing & Content in the same window
All Marketing & Content changes- BufferJan 13Buffer Expands Free Plan with Reply to Comments Feature and AI Suggestions, Enhancing Engagement Across All Platforms
- HootsuiteJan 11Hootsuite Removes Ad Spend Limits on Professional and Team Plans, Unlocking Unlimited Post Boosting
- BufferJan 13Buffer Reduces Tags Limit from Unlimited to 250 for Essentials and Team Plans
- BufferJan 13Buffer Announces Major Price Drop: Agency Plan Reduced from $120 to $100 for 10 Channels, Saving Customers 17%
- BufferJan 13Buffer Introduces Bluesky Channel Support Across All Plans
Questions about this change
Did Sproutsocial raise prices in April 2025?
No list-price increase was recorded between Jan 1, 2025 and Apr 11, 2025. The change Pulse detected was a product change: feature change.
What changed on Sproutsocial's pricing page between Jan 1, 2025 and Apr 11, 2025?
Advanced feature: Enhance by AI Assist' → 'Enhance Reply by AI Assist', renamed; Professional plan: 'Unlimited competitor, keyword and paid insights' changed to 'Extensive competitor, keyword and paid insights'; Professional feature: Suggestions by AI Assist' → 'Enhance Post by AI Assist', renamed. Pulse compared the captures it took on Jan 1, 2025 and Apr 11, 2025; the before/after table above lists each item as written on the page.
How often does Sproutsocial change its pricing?
Pulse recorded 0 other pricing-page changes for Sproutsocial in the 90 days before this one; the previous change was "Sproutsocial Transitions to 'Per Seat/Month' Pricing Model, Enhancing Value with New Features and Discounts" in Q1 2024; Sproutsocial has been tracked since 2024-10-01.