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SignpostProduct change · Positioning · Sep 14 → Sep 21, 2026

Signpost renames Smart Booking to Booking Link on pricing page

Verified Sep 21, 2026Marketing & ContentDirection: neutral
The changeSmart Booking — renamed.
Before · Sep 14Smart Booking
After · Sep 21Booking Link
renamed
1 change2 capturesSep 14, 2026 → Sep 21, 2026

What happened

Between the Sep 14, 2026 and Sep 21, 2026 captures of Signpost's pricing page, Pulse recorded one change: Signpost renamed Smart Booking to Booking Link on its pricing page: the feature comparison row was relabeled and Standard plan Includes list now names it explicitly. No prices, plans, or entitlements changed. Pulse files it as a product change (positioning) with a neutral direction.

It lands 28 days after Signpost's previous change, "Signpost rebrands to SignpostAI, adds Feature Comparison table" (Aug 24, 2026). Signpost has been tracked since 2026-05-02.

In the same window Salesforce, HubSpot, Zoho, Pipedrive and Copper also changed their Marketing & Content pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.

  • Standard · PositioningRenamed
    Smart BookingBooking Link

Values as written on Signpost's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.

Evidence

The two captures Pulse compared

Full-page captures of Signpost's pricing page (www.signpost.com) from Sep 14, 2026 and Sep 21, 2026; the change is marked around the middle of the page, where "Smart Booking" becomes "Booking Link".

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The two full-page captures with this change marked up are free with an account.

Signpost, the last 90 days

Full history
  1. Oct 5, 2026improvedSignpost bundles AI Task Manager, Mobile App in every package
  2. Sep 21, 2026packagingSignpost renames Smart Booking to Booking Link on pricing page · this change
  3. Aug 24, 2026packagingSignpost rebrands to SignpostAI, adds Feature Comparison table

Across Marketing & Content in the same window

All Marketing & Content changes
  1. SalesforceSep 21Salesforce Small Business axes Products-by-role path, drops 5 SKUs
  2. HubSpotSep 21HubSpot Service Enterprise drops AI transcript enrichment from Enterprise plan
  3. ZohoSep 14Zoho Expense Standard drops Multi-level approval, gains Zia AI suite
  4. PipedriveAug 5Pipedrive: Projects add-on price increase ($6.67→$16)
  5. CopperJul 2Copper: Starter plan discontinued

Questions about this change

Did Signpost raise prices in September 2026?

No list-price increase was recorded between Sep 14, 2026 and Sep 21, 2026. The change Pulse detected was a product change: positioning.

What changed on Signpost's pricing page between Sep 14, 2026 and Sep 21, 2026?

Standard positioning: Smart Booking → Booking Link, renamed. Pulse compared the captures it took on Sep 14, 2026 and Sep 21, 2026; the before/after table above lists each item as written on the page.

How often does Signpost change its pricing?

Pulse recorded 1 other pricing-page change for Signpost in the 90 days before this one; the previous change was "Signpost rebrands to SignpostAI, adds Feature Comparison table" on Aug 24, 2026; Signpost has been tracked since 2026-05-02.

Signpost renames Smart Booking to Booking Link on pricing page — Sep 21, 2026 · PricingSaaS Pulse