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Signpost

New York, NY-based marketing and customer engagement software company founded 2010. Privately held. Operates in SMB customer communication market. Serves home service businesses with virtual receptionists, review management, messaging hub, web chat, and email/text campaigns.

Plans tracked

no add-ons

Pricing changes

Latest Wk 41 '26

Pricing model

Subscription

No free tier

Pricing Change History

3 changes

20263 changes

Oct 5, 2026

Improvement

Weekly

Signpost bundles AI Task Manager, Mobile App in every package

New 'All Packages Include' list: AI Task Manager, Advanced Reporting, Dedicated Account Manager, Lead Enrichment Data, Mobile App, 6 Month Agreement.

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Sep 21, 2026

Packaging

Weekly

Signpost renames Smart Booking to Booking Link on pricing page

Signpost renamed Smart Booking to Booking Link on its pricing page: the feature comparison row was relabeled and Standard plan Includes list now names it explicitly. No prices, plans, or entitlements changed.

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Aug 24, 2026

Packaging

Weekly

Signpost rebrands to SignpostAI, adds Feature Comparison table

Full pricing-page redesign: site rebranded from "Signpost" to "SignpostAI" on a new template/asset host, adding a Feature Comparison table. Plan names, prices, and overage rates are unchanged.

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