Optimy rebrands service plans to Optimy Consulting
What happened
Between the Jun 1, 2026 and Jun 8, 2026 captures of Optimy's pricing page, Pulse recorded one change: Service plans section rebranded from SERVICE PLANS to OPTIMY CONSULTING with new tagline Software with a service, replacing Human advice is as key as tech nowadays. Pulse files it as a product change (positioning) with a neutral direction. Pulse's latest capture (Jun 29, 2026) lists Start at EUR 650, Consulting Growth at EUR 2,000, Consulting Basic at EUR 1,000 and Consulting Advanced at EUR 5,000.
It lands 8 days after Optimy's previous change, "Optimy shifts Start plan billing to monthly at 650€/month" (Jun 1, 2026). Before that Pulse recorded "Optimy slashes service plan prices by up to 37.5%" (May 12, 2026). Optimy has been tracked since 2026-03-02.
In the same window Microsoft, HubSpot, Zoho, Salesforce and Pipedrive also changed their Business Operations pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
- Service · PositioningChangedSERVICE PLANSOPTIMY CONSULTING
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| Service | Positioning | SERVICE PLANS | OPTIMY CONSULTING | Changed |
Values as written on Optimy's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of Optimy's pricing page (www.optimy.com) from Jun 1, 2026 and Jun 8, 2026; the change is marked around the middle of the page, where "SERVICE PLANS" becomes "OPTIMY CONSULTING".
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The two full-page captures with this change marked up are free with an account.
Optimy, the last 90 days
Full history- Jul 13, 2026packagingOptimy: Start plan price revealed (650€/mo) + new Consulting add-on tiers
- Jun 9, 2026packagingOptimy rebrands service plans to Optimy Consulting · this change
- Jun 1, 2026packagingOptimy shifts Start plan billing to monthly at 650€/month
- May 12, 2026decreaseOptimy slashes service plan prices by up to 37.5%
Across Business Operations in the same window
All Business Operations changes- MicrosoftJun 10Microsoft Visio tightens cancellations to 7-day refund window
- HubSpotJun 8HubSpot Service Starter reveals $9/1K credits pricing publicly
- ZohoJun 2Zoho Sprints adds Sprint Capacity Planning to Premier plan
- SalesforceApr 14Salesforce Loyalty Management rebrands AppExchange to AgentExchange
- PipedriveApr 6Pipedrive Drops Competitive Comparison Section From Pricing Page
Questions about this change
Did Optimy raise prices in June 2026?
No list-price increase was recorded between Jun 1, 2026 and Jun 8, 2026. The change Pulse detected was a product change: positioning.
What changed on Optimy's pricing page between Jun 1, 2026 and Jun 8, 2026?
Service positioning: SERVICE PLANS → OPTIMY CONSULTING, changed. Pulse compared the captures it took on Jun 1, 2026 and Jun 8, 2026; the before/after table above lists each item as written on the page.
How often does Optimy change its pricing?
Pulse recorded 2 other pricing-page changes for Optimy in the 90 days before this one; the previous change was "Optimy shifts Start plan billing to monthly at 650€/month" on Jun 1, 2026; Optimy has been tracked since 2026-03-02.