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Optery

Cybersecurity & Identity Management optery.com

San Francisco-based data privacy company founded in 2020. Private, Y Combinator-backed. Operates in the personal data removal market. Serves individuals and families with automated opt-out tools to remove personal information from data brokers.

Entry price

$3.25

Core · /mo, billed annually

Plans tracked

no add-ons

Pricing changes

Latest Wk 36 '26

Pricing model

Subscription

Free tier available

Pricing Change History

12 changes

202612 changes

Aug 31, 2026

Improvement

Weekly

Optery: Extended plan site coverage increased (555+ → 560+)

Extended plan's site coverage increased from 555+ to 560+ data broker/people-search sites (330+ vs 325+ without Expanded Reach enabled)

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Jul 13, 2026

Improvement

Weekly

Optery: Extended & Ultimate broker-site coverage increased (+5 sites)

Extended plan site coverage increased 550+->555+ (320+->325+ w/o Expanded Reach). Ultimate plan increased 625+->630+ (395+->400+ w/o Expanded Reach; 940+->945+ total incl. Unlimited Custom Removals).

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Jun 22, 2026

Improvement

Weekly

Optery expands Core to 380+ removal sites, trims Extended

Core plan automated removals increased from 375+ to 380+ Sites. Ultimate plan Expanded Reach (non-Expanded) sites increased from 395+ to 400+. Extended plan automated removals decreased from 560+ to 555+ Sites. Extended plan Expanded Reach (non-Expanded) sites reduced from 325+ to 320+ Sites.

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Jun 17, 2026

Packaging

Weekly

Optery quietly trims site coverage across all plan tiers

Ultimate plan site coverage reduced from 635+ to 630+ Sites; Expanded Reach reduced from 400+ to 395+ Sites; Custom Removal Requests coverage reduced from 950+ to 945+ Sites total.

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Jun 9, 2026

Packaging

Weekly

Optery cuts coverage by 5 sites across all plans

Data broker coverage reduced across Core (380+→375+ sites) and Ultimate (640+→635+ sites) plans; Custom Removal Requests also dropped from 955+ to 950+ sites total. 4 brokers removed: Areacode-Lookup, Kaspr.io, PublicDataUSA, USA Public Data Search.

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Jun 1, 2026

Packaging

Weekly

Optery expands data broker coverage to 560+ sites across plans

Ultimate plan coverage without Expanded Reach decreased slightly from 410+ to 405+ sites; primary 640+ site coverage is unchanged. Core plan coverage expanded from 365+ to 380+ data broker sites (130+ to 145+ without Expanded Reach); Extended plan expanded from 540+ to 560+ sites (305+ to 325+ without Expanded Reach).

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May 27, 2026

Packaging

Weekly

Optery expands data broker removal to 965+ sites, launches Memorial Day sale

Promotional promo code updated from SPRING2026 (Spring into Spring Sale) to MEMORIAL2026 (Memorial Day Sale); the 20% off discount amount remains unchanged. Data broker removal coverage expanded across all paid plans: Core 360+→365+ Sites, Extended 535+→540+ Sites, Ultimate 635+→640+ Sites; Custom Removals 950+→955+ Sites total.

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May 19, 2026

Packaging

Weekly

Optery cuts site coverage across Core and Extended plans

Core plan site coverage decreased from 365+ to 360+ Sites (130+ → 125+ without Expanded Reach); Extended plan decreased from 540+ to 535+ Sites (305+ → 300+ without Expanded Reach).

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May 12, 2026

Packaging

Weekly

Optery drops Data Axle and Novalist from broker coverage plans

Two data brokers removed from covered sites list: Data Axle dropped from Core plan coverage; Novalist dropped from Ultimate plan coverage.

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Apr 21, 2026

Packaging

Weekly

Optery Quietly Trims Site Coverage Across Ultimate and Custom Plans

Ultimate plan automated removal coverage decreased from 640+ Sites to 635+ Sites; Custom Removal Requests total site count decreased from 955+ Sites to 950+ Sites.

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Mar 17, 2026

Improvement

Weekly

Optery expands coverage to 640+ sites across all removal plans

Ultimate plan site coverage expanded: 635+→640+ sites (5 additional data brokers); Expanded Reach 400+→405+; Custom Removals 950+→955+ [Site count in main pricing: 635+→640+; Data broker description: 635+→640+; Expanded Reach coverage: 400+→405+; Custom removal eligibility: 950+→955+; Description section reference: 635+→640+]

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Mar 10, 2026

Packaging

Weekly

Optery quietly trims data broker coverage across premium plans

Extended plan site coverage reduced from 545+ to 540+ data broker sites; Ultimate plan site coverage reduced from 640+ to 635+ data broker sites [Extended: 545+→540+ sites; Ultimate: 640+→635+ sites; Extended description updated; Ultimate description updated]

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