San Francisco-based data privacy company founded in 2020. Private, Y Combinator-backed. Operates in the personal data removal market. Serves individuals and families with automated opt-out tools to remove personal information from data brokers.
Pricing Change History
15 changesCore automated-removal coverage rose from 375+ to 380+ sites. Counts without Expanded Reach shifted: Extended 325+ to 330+, Ultimate 400+ to 395+ (headline Extended 555+ / Ultimate 625+ unchanged). Prices unchanged ($3.99/$14.99/$24.99 monthly; $39/$149/$249 yearly).
Data broker site coverage trimmed by 5: Core 380+ to 375+, Ultimate 630+ to 625+ (405+ to 400+ without Expanded Reach, custom 945+ to 940+); prices unchanged
Automated removal site coverage reduced: Extended 560+ to 555+ sites (330+ to 325+ without Expanded Reach); Ultimate 635+ to 630+ sites
Extended plan's site coverage increased from 555+ to 560+ data broker/people-search sites (330+ vs 325+ without Expanded Reach enabled)
Extended plan site coverage increased 550+->555+ (320+->325+ w/o Expanded Reach). Ultimate plan increased 625+->630+ (395+->400+ w/o Expanded Reach; 940+->945+ total incl. Unlimited Custom Removals).
Ultimate plan site coverage reduced from 635+ to 630+ Sites; Expanded Reach reduced from 400+ to 395+ Sites; Custom Removal Requests coverage reduced from 950+ to 945+ Sites total.
Data broker coverage reduced across Core (380+→375+ sites) and Ultimate (640+→635+ sites) plans; Custom Removal Requests also dropped from 955+ to 950+ sites total. 4 brokers removed: Areacode-Lookup, Kaspr.io, PublicDataUSA, USA Public Data Search.
Data broker removal coverage expanded across all paid plans: Core 360+→365+ Sites, Extended 535+→540+ Sites, Ultimate 635+→640+ Sites; Custom Removals 950+→955+ Sites total. Promotional promo code updated from SPRING2026 (Spring into Spring Sale) to MEMORIAL2026 (Memorial Day Sale); the 20% off discount amount remains unchanged.
Core plan site coverage decreased from 365+ to 360+ Sites (130+ → 125+ without Expanded Reach); Extended plan decreased from 540+ to 535+ Sites (305+ → 300+ without Expanded Reach).
Two data brokers removed from covered sites list: Data Axle dropped from Core plan coverage; Novalist dropped from Ultimate plan coverage.
Ultimate plan automated removal coverage decreased from 640+ Sites to 635+ Sites; Custom Removal Requests total site count decreased from 955+ Sites to 950+ Sites.
Ultimate plan site coverage expanded: 635+→640+ sites (5 additional data brokers); Expanded Reach 400+→405+; Custom Removals 950+→955+ [Site count in main pricing: 635+→640+; Data broker description: 635+→640+; Expanded Reach coverage: 400+→405+; Custom removal eligibility: 950+→955+; Description section reference: 635+→640+]
Extended plan site coverage reduced from 545+ to 540+ data broker sites; Ultimate plan site coverage reduced from 640+ to 635+ data broker sites [Extended: 545+→540+ sites; Ultimate: 640+→635+ sites; Extended description updated; Ultimate description updated]
Research Optery's pricing with the Pulse Agent
Ask anything about Optery's plans, packaging shifts, and how it compares across the market — answered live from verified data.
Ask the agentCurrent plans
Captured| Plan | Price |
|---|---|
| Free Basic | Free |
| Core | $3.25 /mobilled annually · $3.99 billed monthly |
| Extended | $12.42 /mobilled annually · $14.99 billed monthly |
| Ultimate | $20.7 /mobilled annually · $24.99 billed monthly |
Core, Extended & Ultimate
- Annual billing 17% off
Stacking not stated by Optery.
Company Facts
How Optery compares with its peers
| Company | Entry price | Last change |
|---|---|---|
D DAT Freight & Analytics | $59 /mo | Oct 5, 2026 |
R Reputation | $80 /location/mo | — |
P People Data Labs | $78.33 /mo, billed annually | — |
1 1password | $2.49 /user/mo, billed annually | Jul 6, 2026 |
4 42Crunch | $9 /mo + usage | Jul 2, 2026 |
6 6Clicks | Contact | Jul 2, 2026 |
Optery pricing FAQ
- How much does Optery cost?
- Optery pricing starts at $3.25/mo on Core, billed annually. Optery lists 4 plans on its pricing page; the Free Basic plan is free.
- Does Optery have a free plan?
- Yes. Optery's Free Basic plan is free; paid plans start at $3.25/mo on Core, billed annually.
- What pricing model does Optery use?
- Optery uses subscription pricing across 4 plans, with a free tier.
- When did Optery last change its pricing?
- Oct 26, 2026: Optery lifts Core coverage to 380+ sites, prices hold steady.
- How often has Optery changed its pricing?
- Pulse has recorded 15 pricing changes for Optery since it started tracking on Mar 1, 2026; the pricing page was last captured on Oct 26, 2026.
- Who are Optery's pricing peers?
- Pulse compares Optery with DAT Freight & Analytics, Reputation, People Data Labs, 1password, 42Crunch and 6Clicks.