Optery: Extended & Ultimate broker-site coverage increased (+5 sites)
What happened
Between the Jul 6, 2026 and Jul 13, 2026 captures of Optery's pricing page, Pulse recorded one change: Extended plan 550+ -> 555+ sites (320+ -> 325+ w/o Expanded Reach); Ultimate plan 625+ -> 630+ sites (395+ -> 400+ w/o Expanded Reach; 940+ -> 945+ total). In detail: Extended plan site coverage increased 550+->555+ (320+->325+ w/o Expanded Reach). Ultimate plan increased 625+->630+ (395+->400+ w/o Expanded Reach; 940+->945+ total incl. Unlimited Custom Removals). Pulse files it as a packaging change (limit increase) with an upward direction. Pulse's latest capture (Oct 26, 2026) lists Core at $3.25, Extended at $12.42 and Ultimate at $20.7.
It lands 21 days after Optery's previous change, "Optery expands Core to 380+ removal sites, trims Extended" (Jun 22, 2026). Before that Pulse recorded "Optery quietly trims site coverage across all plan tiers" (Jun 17, 2026), "Optery cuts coverage by 5 sites across all plans" (Jun 9, 2026) and "Optery expands data broker coverage to 560+ sites across plans" (Jun 1, 2026). Optery has been tracked since 2026-03-01.
In the same window DAT Freight & Analytics also changed their Cybersecurity & Identity Management pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
- Extended, Ultimate · LimitLimit increase
Extended plan site coverage increased 550+->555+ (320+->325+ w/o Expanded Reach). Ultimate plan increased 625+->630+ (395+->400+ w/o Expanded Reach; 940+->945+ total incl. Unlimited Custom Removals).
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| Extended, Ultimate | Limit | Extended plan site coverage increased 550+->555+ (320+->325+ w/o Expanded Reach). Ultimate plan increased 625+->630+ (395+->400+ w/o Expanded Reach; 940+->945+ total incl. Unlimited Custom Removals). | Limit increase | |
Values as written on Optery's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of Optery's pricing page (optery.com) from Jul 6, 2026 and Jul 13, 2026; the change is marked near the top of the page.
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The two full-page captures with this change marked up are free with an account.
Optery, the last 90 days
Full history- Oct 19, 2026packagingOptery trims data broker coverage by 5 sites across Core and Ultimate
- Oct 12, 2026packagingOptery trims automated removal coverage to 555+ sites on Extended plan
- Aug 31, 2026improvedOptery: Extended plan site coverage increased (555+ → 560+)
- Jul 13, 2026improvedOptery: Extended & Ultimate broker-site coverage increased (+5 sites) · this change
- Jun 22, 2026improvedOptery expands Core to 380+ removal sites, trims Extended
- Jun 17, 2026packagingOptery quietly trims site coverage across all plan tiers
- Jun 9, 2026packagingOptery cuts coverage by 5 sites across all plans
- Jun 1, 2026packagingOptery expands data broker coverage to 560+ sites across plans
- May 27, 2026improvedOptery expands data broker removal to 965+ sites, launches Memorial Day sale
- May 19, 2026packagingOptery cuts site coverage across Core and Extended plans
Across Cybersecurity & Identity Management in the same window
All Cybersecurity & Identity Management changes- DAT Freight & AnalyticsJul 6DAT Freight & Analytics adds automated Load Recommendations to Carrier plan, no setup needed
- DAT Freight & AnalyticsOct 5DAT Freight & Analytics swaps Revenue boosters tile for Keep email in-house push
- DAT Freight & AnalyticsAug 3DAT Freight & Analytics One: Load board plan price increase ($54→$59 +3 more)
Questions about this change
Did Optery raise prices in July 2026?
No list-price increase was recorded between Jul 6, 2026 and Jul 13, 2026. The change Pulse detected was a packaging change: limit increase.
What changed on Optery's pricing page between Jul 6, 2026 and Jul 13, 2026?
Extended plan site coverage increased 550+->555+ (320+->325+ w/o Expanded Reach). Ultimate plan increased 625+->630+ (395+->400+ w/o Expanded Reach; 940+->945+ total incl. Unlimited Custom Removals). Pulse compared the captures it took on Jul 6, 2026 and Jul 13, 2026; the before/after table above lists each item as written on the page.
How often does Optery change its pricing?
Pulse recorded 8 other pricing-page changes for Optery in the 90 days before this one; the previous change was "Optery expands Core to 380+ removal sites, trims Extended" on Jun 22, 2026; Optery has been tracked since 2026-03-01.