Optery quietly trims data broker coverage across premium plans
What happened
Between the Mar 2, 2026 and Mar 9, 2026 captures of Optery's pricing page, Pulse recorded one change: Extended plan site coverage reduced from 545+ to 540+ data broker sites; Ultimate plan site coverage reduced from 640+ to 635+ data broker sites [Extended: 545+→540+ sites; Ultimate: 640+→635+ sites; Extended description updated; Ultimate description updated]. Pulse files it as a packaging change (limit decrease) with a downward direction. Pulse's latest capture (Oct 26, 2026) lists Core at $3.25, Extended at $12.42 and Ultimate at $20.7.
This is the first pricing-page change Pulse has recorded for Optery. Optery has been tracked since 2026-03-01.
In the same window DAT Freight & Analytics also changed their Cybersecurity & Identity Management pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
- Extended, Ultimate · LimitChanged545+540+ data broker sites
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| Extended, Ultimate | Limit | 545+ | 540+ data broker sites | Changed |
Values as written on Optery's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of Optery's pricing page (optery.com) from Mar 2, 2026 and Mar 9, 2026; the change is marked near the top of the page, where "545+" becomes "540+ data broker sites".
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The two full-page captures with this change marked up are free with an account.
Optery, pricing history
Full history- May 12, 2026packagingOptery drops Data Axle and Novalist from broker coverage plans
- Apr 21, 2026packagingOptery Quietly Trims Site Coverage Across Ultimate and Custom Plans
- Mar 17, 2026improvedOptery expands coverage to 640+ sites across all removal plans
- Mar 10, 2026packagingOptery quietly trims data broker coverage across premium plans · this change
Across Cybersecurity & Identity Management in the same window
All Cybersecurity & Identity Management changes- DAT Freight & AnalyticsOct 5DAT Freight & Analytics swaps Revenue boosters tile for Keep email in-house push
- DAT Freight & AnalyticsAug 3DAT Freight & Analytics One: Load board plan price increase ($54→$59 +3 more)
- DAT Freight & AnalyticsJul 6DAT Freight & Analytics adds automated Load Recommendations to Carrier plan, no setup needed
Questions about this change
Did Optery raise prices in March 2026?
No list-price increase was recorded between Mar 2, 2026 and Mar 9, 2026. The change Pulse detected was a packaging change: limit decrease.
What changed on Optery's pricing page between Mar 2, 2026 and Mar 9, 2026?
Extended, Ultimate limit: 545+ → 540+ data broker sites, changed. Pulse compared the captures it took on Mar 2, 2026 and Mar 9, 2026; the before/after table above lists each item as written on the page.
How often does Optery change its pricing?
Pulse recorded 0 other pricing-page changes for Optery in the 90 days before this one; Optery has been tracked since 2026-03-01.