Optery drops Data Axle and Novalist from broker coverage plans
What happened
Between the May 4, 2026 and May 11, 2026 captures of Optery's pricing page, Pulse recorded one change: Two data brokers removed from covered sites list: Data Axle dropped from Core plan coverage; Novalist dropped from Ultimate plan coverage. Pulse files it as a product change (feature removed) with a downward direction. Pulse's latest capture (Oct 26, 2026) lists Core at $3.25, Extended at $12.42 and Ultimate at $20.7.
It lands 21 days after Optery's previous change, "Optery Quietly Trims Site Coverage Across Ultimate and Custom Plans" (Apr 21, 2026). Before that Pulse recorded "Optery expands coverage to 640+ sites across all removal plans" (Mar 17, 2026) and "Optery quietly trims data broker coverage across premium plans" (Mar 10, 2026). Optery has been tracked since 2026-03-01.
In the same window DAT Freight & Analytics also changed their Cybersecurity & Identity Management pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
- Core, Ultimate · FeatureRemovedTwo data brokersNo Two data brokers
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| Core, Ultimate | Feature | Two data brokers | No Two data brokers | Removed |
Values as written on Optery's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of Optery's pricing page (optery.com) from May 4, 2026 and May 11, 2026; the change is marked around the middle of the page, where the Two data brokers no longer appears.
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The two full-page captures with this change marked up are free with an account.
Optery, the last 90 days
Full history- Jun 1, 2026packagingOptery expands data broker coverage to 560+ sites across plans
- May 27, 2026improvedOptery expands data broker removal to 965+ sites, launches Memorial Day sale
- May 19, 2026packagingOptery cuts site coverage across Core and Extended plans
- May 12, 2026packagingOptery drops Data Axle and Novalist from broker coverage plans · this change
- Apr 21, 2026packagingOptery Quietly Trims Site Coverage Across Ultimate and Custom Plans
- Mar 17, 2026improvedOptery expands coverage to 640+ sites across all removal plans
- Mar 10, 2026packagingOptery quietly trims data broker coverage across premium plans
Across Cybersecurity & Identity Management in the same window
All Cybersecurity & Identity Management changes- DAT Freight & AnalyticsOct 5DAT Freight & Analytics swaps Revenue boosters tile for Keep email in-house push
- DAT Freight & AnalyticsAug 3DAT Freight & Analytics One: Load board plan price increase ($54→$59 +3 more)
- DAT Freight & AnalyticsJul 6DAT Freight & Analytics adds automated Load Recommendations to Carrier plan, no setup needed
Questions about this change
Did Optery raise prices in May 2026?
No list-price increase was recorded between May 4, 2026 and May 11, 2026. The change Pulse detected was a product change: feature removed.
What changed on Optery's pricing page between May 4, 2026 and May 11, 2026?
Core, Ultimate feature: Two data brokers → No Two data brokers, removed. Pulse compared the captures it took on May 4, 2026 and May 11, 2026; the before/after table above lists each item as written on the page.
How often does Optery change its pricing?
Pulse recorded 3 other pricing-page changes for Optery in the 90 days before this one; the previous change was "Optery Quietly Trims Site Coverage Across Ultimate and Custom Plans" on Apr 21, 2026; Optery has been tracked since 2026-03-01.