Optery expands data broker coverage to 560+ sites across plans
What happened
Between the May 25, 2026 and Jun 1, 2026 captures of Optery's pricing page, Pulse recorded 2 changes: Ultimate plan coverage without Expanded Reach decreased slightly from 410+ to 405+ sites; primary 640+ site coverage is unchanged; Core plan coverage expanded from 365+ to 380+ data broker sites (130+ to 145+ without Expanded Reach); Extended plan expanded from 540+ to 560+ sites (305+ to 325+ without Expanded Reach). Pulse files it as a packaging change (limit decrease, limit increase) with a downward direction. Pulse's latest capture (Oct 26, 2026) lists Core at $3.25, Extended at $12.42 and Ultimate at $20.7.
It lands 5 days after Optery's previous change, "Optery expands data broker removal to 965+ sites, launches Memorial Day sale" (May 27, 2026). Before that Pulse recorded "Optery cuts site coverage across Core and Extended plans" (May 19, 2026), "Optery drops Data Axle and Novalist from broker coverage plans" (May 12, 2026) and "Optery Quietly Trims Site Coverage Across Ultimate and Custom Plans" (Apr 21, 2026). Optery has been tracked since 2026-03-01.
In the same window DAT Freight & Analytics also changed their Cybersecurity & Identity Management pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
- Ultimate · LimitChanged410+405+ sites
- Core, Extended · LimitChanged365+380+ data broker sites
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| Ultimate | Limit | 410+ | 405+ sites | Changed |
| Core, Extended | Limit | 365+ | 380+ data broker sites | Changed |
Values as written on Optery's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of Optery's pricing page (optery.com) from May 25, 2026 and Jun 1, 2026; the change is marked near the top of the page, where "410+" becomes "405+ sites".
Sign in to see the evidence
The two full-page captures with this change marked up are free with an account.
Optery, the last 90 days
Full history- Jun 22, 2026improvedOptery expands Core to 380+ removal sites, trims Extended
- Jun 17, 2026packagingOptery quietly trims site coverage across all plan tiers
- Jun 9, 2026packagingOptery cuts coverage by 5 sites across all plans
- Jun 1, 2026packagingOptery expands data broker coverage to 560+ sites across plans · this change
- May 27, 2026improvedOptery expands data broker removal to 965+ sites, launches Memorial Day sale
- May 19, 2026packagingOptery cuts site coverage across Core and Extended plans
- May 12, 2026packagingOptery drops Data Axle and Novalist from broker coverage plans
- Apr 21, 2026packagingOptery Quietly Trims Site Coverage Across Ultimate and Custom Plans
- Mar 17, 2026improvedOptery expands coverage to 640+ sites across all removal plans
- Mar 10, 2026packagingOptery quietly trims data broker coverage across premium plans
Across Cybersecurity & Identity Management in the same window
All Cybersecurity & Identity Management changes- DAT Freight & AnalyticsOct 5DAT Freight & Analytics swaps Revenue boosters tile for Keep email in-house push
- DAT Freight & AnalyticsAug 3DAT Freight & Analytics One: Load board plan price increase ($54→$59 +3 more)
- DAT Freight & AnalyticsJul 6DAT Freight & Analytics adds automated Load Recommendations to Carrier plan, no setup needed
Questions about this change
Did Optery raise prices in June 2026?
No list-price increase was recorded between May 25, 2026 and Jun 1, 2026. The change Pulse detected was a packaging change: limit decrease, limit increase.
What changed on Optery's pricing page between May 25, 2026 and Jun 1, 2026?
Ultimate limit: 410+ → 405+ sites, changed; Core, Extended limit: 365+ → 380+ data broker sites, changed. Pulse compared the captures it took on May 25, 2026 and Jun 1, 2026; the before/after table above lists each item as written on the page.
How often does Optery change its pricing?
Pulse recorded 6 other pricing-page changes for Optery in the 90 days before this one; the previous change was "Optery expands data broker removal to 965+ sites, launches Memorial Day sale" on May 27, 2026; Optery has been tracked since 2026-03-01.