Optery expands coverage to 640+ sites across all removal plans
What happened
Between the Mar 9, 2026 and Mar 16, 2026 captures of Optery's pricing page, Pulse recorded one change: Ultimate plan site coverage expanded: 635+→640+ sites (5 additional data brokers); Expanded Reach 400+→405+; Custom Removals 950+→955+ [Site count in main pricing: 635+→640+; Data broker description: 635+→640+; Expanded Reach coverage: 400+→405+; Custom removal eligibility: 950+→955+; Description section reference: 635+→640+]. Pulse files it as a packaging change (limit increase) with an upward direction. Pulse's latest capture (Oct 26, 2026) lists Core at $3.25, Extended at $12.42 and Ultimate at $20.7.
It lands 7 days after Optery's previous change, "Optery quietly trims data broker coverage across premium plans" (Mar 10, 2026). Optery has been tracked since 2026-03-01.
In the same window DAT Freight & Analytics also changed their Cybersecurity & Identity Management pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
- Ultimate · LimitLimit increase
Ultimate plan site coverage expanded: 635+→640+ sites (5 additional data brokers); Expanded Reach 400+→405+; Custom Removals 950+→955+ [Site count in main pricing: 635+→640+; Data broker description: 635+→640+; Expanded Reach coverage: 400+→405+; Custom removal eligibility: 950+→955+; Description section reference: 635+→640+]
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| Ultimate | Limit | Ultimate plan site coverage expanded: 635+→640+ sites (5 additional data brokers); Expanded Reach 400+→405+; Custom Removals 950+→955+ [Site count in main pricing: 635+→640+; Data broker description: 635+→640+; Expanded Reach coverage: 400+→405+; Custom removal eligibility: 950+→955+; Description section reference: 635+→640+] | Limit increase | |
Values as written on Optery's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of Optery's pricing page (optery.com) from Mar 9, 2026 and Mar 16, 2026; the change is marked near the top of the page.
Sign in to see the evidence
The two full-page captures with this change marked up are free with an account.
Optery, the last 90 days
Full history- May 19, 2026packagingOptery cuts site coverage across Core and Extended plans
- May 12, 2026packagingOptery drops Data Axle and Novalist from broker coverage plans
- Apr 21, 2026packagingOptery Quietly Trims Site Coverage Across Ultimate and Custom Plans
- Mar 17, 2026improvedOptery expands coverage to 640+ sites across all removal plans · this change
- Mar 10, 2026packagingOptery quietly trims data broker coverage across premium plans
Across Cybersecurity & Identity Management in the same window
All Cybersecurity & Identity Management changes- DAT Freight & AnalyticsOct 5DAT Freight & Analytics swaps Revenue boosters tile for Keep email in-house push
- DAT Freight & AnalyticsAug 3DAT Freight & Analytics One: Load board plan price increase ($54→$59 +3 more)
- DAT Freight & AnalyticsJul 6DAT Freight & Analytics adds automated Load Recommendations to Carrier plan, no setup needed
Questions about this change
Did Optery raise prices in March 2026?
No list-price increase was recorded between Mar 9, 2026 and Mar 16, 2026. The change Pulse detected was a packaging change: limit increase.
What changed on Optery's pricing page between Mar 9, 2026 and Mar 16, 2026?
Ultimate plan site coverage expanded: 635+→640+ sites (5 additional data brokers); Expanded Reach 400+→405+; Custom Removals 950+→955+ [Site count in main pricing: 635+→640+; Data broker description: 635+→640+; Expanded Reach coverage: 400+→405+; Custom removal eligibility: 950+→955+; Description section reference: 635+→640+]. Pulse compared the captures it took on Mar 9, 2026 and Mar 16, 2026; the before/after table above lists each item as written on the page.
How often does Optery change its pricing?
Pulse recorded 1 other pricing-page change for Optery in the 90 days before this one; the previous change was "Optery quietly trims data broker coverage across premium plans" on Mar 10, 2026; Optery has been tracked since 2026-03-01.