Optery trims data broker coverage by 5 sites across Core and Ultimate
What happened
Between the Oct 12, 2026 and Oct 19, 2026 captures of Optery's pricing page, Pulse recorded one change: Data broker site coverage trimmed by 5: Core 380+ to 375+, Ultimate 630+ to 625+ (405+ to 400+ without Expanded Reach, custom 945+ to 940+); prices unchanged. Pulse files it as a packaging change (limit decrease) with a downward direction. The current page lists Core at $3.25, Extended at $12.42 and Ultimate at $20.7.
It lands 7 days after Optery's previous change, "Optery trims automated removal coverage to 555+ sites on Extended plan" (Oct 12, 2026). Before that Pulse recorded "Optery: Extended plan site coverage increased (555+ → 560+)" (Aug 31, 2026). Optery has been tracked since 2026-03-01.
In the same window DAT Freight & Analytics also changed their Cybersecurity & Identity Management pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
- Core, Ultimate · LimitLimit decrease
Data broker site coverage trimmed by 5: Core 380+ to 375+, Ultimate 630+ to 625+ (405+ to 400+ without Expanded Reach, custom 945+ to 940+); prices unchanged
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| Core, Ultimate | Limit | — | 375 | Limit decrease |
Values as written on Optery's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of Optery's pricing page (optery.com) from Oct 12, 2026 and Oct 19, 2026; the change is marked near the top of the page.
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Optery, the last 90 days
Full history- Oct 19, 2026packagingOptery trims data broker coverage by 5 sites across Core and Ultimate · this change
- Oct 12, 2026packagingOptery trims automated removal coverage to 555+ sites on Extended plan
- Aug 31, 2026improvedOptery: Extended plan site coverage increased (555+ → 560+)
Across Cybersecurity & Identity Management in the same window
All Cybersecurity & Identity Management changes- DAT Freight & AnalyticsOct 5DAT Freight & Analytics swaps Revenue boosters tile for Keep email in-house push
- DAT Freight & AnalyticsAug 3DAT Freight & Analytics One: Load board plan price increase ($54→$59 +3 more)
- DAT Freight & AnalyticsJul 6DAT Freight & Analytics adds automated Load Recommendations to Carrier plan, no setup needed
Questions about this change
Did Optery raise prices in October 2026?
No list-price increase was recorded between Oct 12, 2026 and Oct 19, 2026. The change Pulse detected was a packaging change: limit decrease.
What changed on Optery's pricing page between Oct 12, 2026 and Oct 19, 2026?
Data broker site coverage trimmed by 5: Core 380+ to 375+, Ultimate 630+ to 625+ (405+ to 400+ without Expanded Reach, custom 945+ to 940+); prices unchanged. Pulse compared the captures it took on Oct 12, 2026 and Oct 19, 2026; the before/after table above lists each item as written on the page.
How often does Optery change its pricing?
Pulse recorded 2 other pricing-page changes for Optery in the 90 days before this one; the previous change was "Optery trims automated removal coverage to 555+ sites on Extended plan" on Oct 12, 2026; Optery has been tracked since 2026-03-01.