Optery expands data broker removal to 965+ sites, launches Memorial Day sale
What happened
Between the May 18, 2026 and May 25, 2026 captures of Optery's pricing page, Pulse recorded 2 changes: Promotional promo code updated from SPRING2026 (Spring into Spring Sale) to MEMORIAL2026 (Memorial Day Sale); the 20% off discount amount remains unchanged; Data broker removal coverage expanded across all paid plans: Core 360+→365+ Sites, Extended 535+→540+ Sites, Ultimate 635+→640+ Sites; Custom Removals 950+→955+ Sites total. Pulse files it as a pricing change (discount change, limit increase) with an upward direction. Pulse's latest capture (Oct 26, 2026) lists Core at $3.25, Extended at $12.42 and Ultimate at $20.7.
It lands 8 days after Optery's previous change, "Optery cuts site coverage across Core and Extended plans" (May 19, 2026). Before that Pulse recorded "Optery drops Data Axle and Novalist from broker coverage plans" (May 12, 2026), "Optery Quietly Trims Site Coverage Across Ultimate and Custom Plans" (Apr 21, 2026) and "Optery expands coverage to 640+ sites across all removal plans" (Mar 17, 2026). Optery has been tracked since 2026-03-01.
In the same window DAT Freight & Analytics also changed their Cybersecurity & Identity Management pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
- — · DiscountDiscount change
Promotional promo code updated from SPRING2026 (Spring into Spring Sale) to MEMORIAL2026 (Memorial Day Sale); the 20% off discount amount remains unchanged.
- Core, Extended, Ultimate · LimitLimit increase
Data broker removal coverage expanded across all paid plans: Core 360+→365+ Sites, Extended 535+→540+ Sites, Ultimate 635+→640+ Sites; Custom Removals 950+→955+ Sites total.
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| — | Discount | Promotional promo code updated from SPRING2026 (Spring into Spring Sale) to MEMORIAL2026 (Memorial Day Sale); the 20% off discount amount remains unchanged. | Discount change | |
| Core, Extended, Ultimate | Limit | Data broker removal coverage expanded across all paid plans: Core 360+→365+ Sites, Extended 535+→540+ Sites, Ultimate 635+→640+ Sites; Custom Removals 950+→955+ Sites total. | Limit increase | |
Values as written on Optery's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of Optery's pricing page (optery.com) from May 18, 2026 and May 25, 2026; the change is marked near the top of the page.
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Optery, the last 90 days
Full history- Jun 17, 2026packagingOptery quietly trims site coverage across all plan tiers
- Jun 9, 2026packagingOptery cuts coverage by 5 sites across all plans
- Jun 1, 2026packagingOptery expands data broker coverage to 560+ sites across plans
- May 27, 2026improvedOptery expands data broker removal to 965+ sites, launches Memorial Day sale · this change
- May 19, 2026packagingOptery cuts site coverage across Core and Extended plans
- May 12, 2026packagingOptery drops Data Axle and Novalist from broker coverage plans
- Apr 21, 2026packagingOptery Quietly Trims Site Coverage Across Ultimate and Custom Plans
- Mar 17, 2026improvedOptery expands coverage to 640+ sites across all removal plans
- Mar 10, 2026packagingOptery quietly trims data broker coverage across premium plans
Across Cybersecurity & Identity Management in the same window
All Cybersecurity & Identity Management changes- DAT Freight & AnalyticsOct 5DAT Freight & Analytics swaps Revenue boosters tile for Keep email in-house push
- DAT Freight & AnalyticsAug 3DAT Freight & Analytics One: Load board plan price increase ($54→$59 +3 more)
- DAT Freight & AnalyticsJul 6DAT Freight & Analytics adds automated Load Recommendations to Carrier plan, no setup needed
Questions about this change
Did Optery raise prices in May 2026?
No list-price increase was recorded between May 18, 2026 and May 25, 2026. The change Pulse detected was a pricing change: discount change, limit increase.
What changed on Optery's pricing page between May 18, 2026 and May 25, 2026?
Promotional promo code updated from SPRING2026 (Spring into Spring Sale) to MEMORIAL2026 (Memorial Day Sale); the 20% off discount amount remains unchanged; Data broker removal coverage expanded across all paid plans: Core 360+→365+ Sites, Extended 535+→540+ Sites, Ultimate 635+→640+ Sites; Custom Removals 950+→955+ Sites total. Pulse compared the captures it took on May 18, 2026 and May 25, 2026; the before/after table above lists each item as written on the page.
How often does Optery change its pricing?
Pulse recorded 5 other pricing-page changes for Optery in the 90 days before this one; the previous change was "Optery cuts site coverage across Core and Extended plans" on May 19, 2026; Optery has been tracked since 2026-03-01.