Olark axes Standard/Pro for a $400/mo AI Agent tier with SSO, unlimited AI chats
What happened
Between the Jul 13, 2026 and Jul 20, 2026 captures of Olark's pricing page, Pulse recorded 2 changes: Olark replaced Standard ($29/seat) and Pro plans with a 3-tier model: AI Website Agent ($400/mo, billed annually), Custom/Enterprise, and legacy live-chat-only ($29/agent/mo); PowerUps add-ons dropped; New enterprise features introduced with the restructure: SSO, custom SLAs, legal reviews/side letters, proactive engagement, white-glove support, and unlimited AI conversations with no token limits. Pulse files it as a packaging change (package change, feature added) with an upward direction. The current page lists Olark Standard at $29.
This is the first pricing-page change Pulse has recorded for Olark. Olark has been tracked since 2026-03-01.
In the same window LiveChat, Userlike, Drift, Zendesk and Intercom also changed their CRM pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
- Pro · PackagingRemovedPowerUps add-onsNo PowerUps add-ons
- — · FeatureAddedNo enterprise featuresenterprise features
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| Pro | Packaging | PowerUps add-ons | No PowerUps add-ons | Removed |
| — | Feature | No enterprise features | enterprise features | Added |
Values as written on Olark's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of Olark's pricing page (olark.com) from Jul 13, 2026 and Jul 20, 2026; the change is marked near the top of the page, where the PowerUps add-ons no longer appears.
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The two full-page captures with this change marked up are free with an account.
Across CRM in the same window
All CRM changes- LiveChatJul 13LiveChat swaps Key Account Manager for Product Expert support tier
- UserlikeJul 4Userlike: Free plan conversation limit cut to 200/month
- DriftJul 2Salesloft (drift): Account agents + Forecast add-ons section removed
- ZendeskJul 2Zendesk: Contact Center add-on price increase ($50→$83)
- IntercomJun 8Intercom deepens Early Stage discount to 93% off, adds free Fin year
Questions about this change
Did Olark raise prices in July 2026?
No list-price increase was recorded between Jul 13, 2026 and Jul 20, 2026. The change Pulse detected was a packaging change: package change, feature added.
What changed on Olark's pricing page between Jul 13, 2026 and Jul 20, 2026?
Pro packaging: PowerUps add-ons → No PowerUps add-ons, removed; feature: No enterprise features → enterprise features, added. Pulse compared the captures it took on Jul 13, 2026 and Jul 20, 2026; the before/after table above lists each item as written on the page.
How often does Olark change its pricing?
Pulse recorded 0 other pricing-page changes for Olark in the 90 days before this one; Olark has been tracked since 2026-03-01.
