Mixmax Transitions to Modular Copilot-Based Pricing, Discontinuing Traditional Plans for Enhanced Customization
What happened
Between the Oct 5, 2025 and Jan 1, 2026 captures of Mixmax's pricing page, Pulse recorded 8 changes: Mixmax restructured from tier-based pricing (Free/SMB/Growth/Growth+CRM/Custom) to modular Copilot-based pricing (Inbox Copilot/Meeting Copilot/Engagement Copilot/Bundle). Customers now select individual AI-powered copilots or bundle them together instead of choosing traditional plan tiers; SMB plan ($29/month annual, $34/month) discontinued as part of restructure to Copilot model; Growth plan ($49/month annual, $65/month) discontinued as part of restructure to Copilot model; Meeting Copilot ($29/month) transitioned from an add-on to a core product offering, now available as a standalone Copilot purchase; Inbox Copilot introduced at $29/month (annual) for email tracking, inbox categorization, smart signals, and meeting scheduling; Mixmax Bundle introduced at $89/month (annual) or $107/month combining all three Copilots with 15% savings; Growth+CRM plan ($69/month annual, $89/month) discontinued as part of restructure to Copilot model; Engagement Copilot introduced at $49/month (annual) for AI sequence creation, multi-channel sequences, and personalization. Pulse files it as a packaging change (package change, plan removed, add-on change, new plan) with a downward direction. Pulse's latest capture (Oct 19, 2026) lists Mixmax Plan at $29, Custom Branding Add-On at $9, Advanced Workspace Rules Add-On at $9, Salesforce Insights Add-On at $9 and Dialer Add-On at $9.
Mixmax's previous recorded change was "Mixmax Introduces New Growth + CRM Plan at $69/user/month, Adding Key Features and Enhancing Integration Options" (Q3 2025). Before that Pulse recorded "Mixmax Introduces Meeting Copilot as $29/user/month Add-On, Previously Included in Growth Plan" (Q2 2025), "Mixmax Removes Growth + CRM Plan, Streamlining Pricing While Adding Advanced Features to Growth Plan" (Q1 2025) and "Mixmax Introduces Dual-Tier Pricing Structure with New 'Plans for Teams' Section, Removing Custom Enterprise Plan" (Q4 2024). Mixmax has been tracked since 2023-11-14.
In the same window Salesloft, Salesforce and HubSpot also changed their CRM pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
- Copilot-based · PackagingPackage change
Mixmax restructured from tier-based pricing (Free/SMB/Growth/Growth+CRM/Custom) to modular Copilot-based pricing (Inbox Copilot/Meeting Copilot/Engagement Copilot/Bundle). Customers now select individual AI-powered copilots or bundle them together instead of choosing traditional plan tiers.
- SMB · PlanPlan removed
SMB plan ($29/month annual, $34/month) discontinued as part of restructure to Copilot model
- Growth · PlanPlan removed
Growth plan ($49/month annual, $65/month) discontinued as part of restructure to Copilot model
- — · Add-onChangedan add-ona core product offering
- — · PlanAddedNo Inbox CopilotInbox Copilot
- — · PlanAddedNo Mixmax BundleMixmax Bundle
- Growth+CRM · PlanPlan removed
Growth+CRM plan ($69/month annual, $89/month) discontinued as part of restructure to Copilot model
- — · PlanAddedNo Engagement CopilotEngagement Copilot
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| Copilot-based | Packaging | Mixmax restructured from tier-based pricing (Free/SMB/Growth/Growth+CRM/Custom) to modular Copilot-based pricing (Inbox Copilot/Meeting Copilot/Engagement Copilot/Bundle). Customers now select individual AI-powered copilots or bundle them together instead of choosing traditional plan tiers. | Package change | |
| SMB | Plan | SMB plan ($29/month annual, $34/month) discontinued as part of restructure to Copilot model | Plan removed | |
| Growth | Plan | Growth plan ($49/month annual, $65/month) discontinued as part of restructure to Copilot model | Plan removed | |
| — | Add-on | an add-on | a core product offering | Changed |
| — | Plan | No Inbox Copilot | Inbox Copilot | Added |
| — | Plan | No Mixmax Bundle | Mixmax Bundle | Added |
| Growth+CRM | Plan | Growth+CRM plan ($69/month annual, $89/month) discontinued as part of restructure to Copilot model | Plan removed | |
| — | Plan | No Engagement Copilot | Engagement Copilot | Added |
Values as written on Mixmax's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of Mixmax's pricing page (mixmax.com) from Oct 5, 2025 and Jan 1, 2026; the change is marked on the page, where "an add-on" becomes "a core product offering".
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Mixmax, pricing history
Full history- Apr 3, 2026packagingMixmax rebrands Bundle as Suite, renames Teams offering
- Mar 17, 2026packagingMixmax Drops Monthly Billing Option, Pushes Annual-Only Pricing
- Week 7, 2026packagingMixmax Rebrands Two Plan Tiers With New Suite and Teams Names
- Jan 12, 2026packagingMixmax Transitions to Modular Copilot-Based Pricing, Discontinuing Traditional Plans for Enhanced Customization · this change
- Q3 2025improvedMixmax Introduces New Growth + CRM Plan at $69/user/month, Adding Key Features and Enhancing Integration Options
- Q2 2025packagingMixmax Introduces Meeting Copilot as $29/user/month Add-On, Previously Included in Growth Plan
- Q1 2025improvedMixmax Removes Growth + CRM Plan, Streamlining Pricing While Adding Advanced Features to Growth Plan
- Q4 2024packagingMixmax Introduces Dual-Tier Pricing Structure with New 'Plans for Teams' Section, Removing Custom Enterprise Plan
- Q2 2024improvedMixmax Enhances Growth + CRM Plan with HubSpot Integration and Renames Salesforce Plan to Reflect Expanded CRM Options
- Q1 2024improvedMixmax Introduces Insights Reporting Package to Growth+Salesforce Plan
Across CRM in the same window
All CRM changes- SalesloftJan 12Salesloft Introduces No-Code Custom Object Signals Feature for Enhanced CRM Integration
- SalesforceJan 12Salesforce Renames Data Cloud to Data 360, Signaling Major Shift in Product Strategy
- HubSpotJan 11HubSpot Suite Starter Reduces Starter Customer Platform Price by 40% to $9/mo, Enhancing Accessibility for New Customers
Questions about this change
Did Mixmax raise prices in January 2026?
No list-price increase was recorded between Oct 5, 2025 and Jan 1, 2026. The change Pulse detected was a packaging change: package change, plan removed, add-on change, new plan.
What changed on Mixmax's pricing page between Oct 5, 2025 and Jan 1, 2026?
Mixmax restructured from tier-based pricing (Free/SMB/Growth/Growth+CRM/Custom) to modular Copilot-based pricing (Inbox Copilot/Meeting Copilot/Engagement Copilot/Bundle). Customers now select individual AI-powered copilots or bundle them together instead of choosing traditional plan tiers; SMB plan ($29/month annual, $34/month) discontinued as part of restructure to Copilot model; Growth plan ($49/month annual, $65/month) discontinued as part of restructure to Copilot model; add-on: an add-on → a core product offering, changed; plan: No Inbox Copilot → Inbox Copilot, added; plan: No Mixmax Bundle → Mixmax Bundle, added; Growth+CRM plan ($69/month annual, $89/month) discontinued as part of restructure to Copilot model; plan: No Engagement Copilot → Engagement Copilot, added. Pulse compared the captures it took on Oct 5, 2025 and Jan 1, 2026; the before/after table above lists each item as written on the page.
How often does Mixmax change its pricing?
Pulse recorded 0 other pricing-page changes for Mixmax in the 90 days before this one; the previous change was "Mixmax Introduces New Growth + CRM Plan at $69/user/month, Adding Key Features and Enhancing Integration Options" in Q3 2025; Mixmax has been tracked since 2023-11-14.