Mixmax Introduces AI Smart Send Feature to Growth Plan, Enhancing User Experience and Engagement
What happened
Between the Nov 14, 2023 and Jan 5, 2024 captures of Mixmax's pricing page, Pulse recorded 2 changes: AI Smart Send feature added to Growth plan; SMS feature added to Enterprise plan. Pulse files it as a product change (feature added) with an upward direction. Pulse's latest capture (Oct 19, 2026) lists Mixmax Plan at $29, Custom Branding Add-On at $9, Advanced Workspace Rules Add-On at $9, Salesforce Insights Add-On at $9 and Dialer Add-On at $9.
This is the first pricing-page change Pulse has recorded for Mixmax. Mixmax has been tracked since 2023-11-14.
In the same window Salesloft, Salesforce and HubSpot also changed their CRM pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
- Growth · FeatureAddedNo AI Smart Send featureAI Smart Send feature
- Enterprise · FeatureAddedNo SMS featureSMS feature
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| Growth | Feature | No AI Smart Send feature | AI Smart Send feature | Added |
| Enterprise | Feature | No SMS feature | SMS feature | Added |
Values as written on Mixmax's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of Mixmax's pricing page (mixmax.com) from Nov 14, 2023 and Jan 5, 2024; the change is marked on the page, where AI Smart Send feature now appears.
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Mixmax, pricing history
Full history- Q4 2024packagingMixmax Introduces Dual-Tier Pricing Structure with New 'Plans for Teams' Section, Removing Custom Enterprise Plan
- Q2 2024improvedMixmax Enhances Growth + CRM Plan with HubSpot Integration and Renames Salesforce Plan to Reflect Expanded CRM Options
- Q1 2024improvedMixmax Introduces Insights Reporting Package to Growth+Salesforce Plan
- Dec 2023improvedMixmax Introduces AI Smart Send Feature to Growth Plan, Enhancing User Experience and Engagement · this change
Across CRM in the same window
All CRM changes- SalesloftJan 12Salesloft Introduces No-Code Custom Object Signals Feature for Enhanced CRM Integration
- SalesforceJan 12Salesforce Renames Data Cloud to Data 360, Signaling Major Shift in Product Strategy
- HubSpotJan 11HubSpot Suite Starter Reduces Starter Customer Platform Price by 40% to $9/mo, Enhancing Accessibility for New Customers
Questions about this change
Did Mixmax raise prices in January 2024?
No list-price increase was recorded between Nov 14, 2023 and Jan 5, 2024. The change Pulse detected was a product change: feature added.
What changed on Mixmax's pricing page between Nov 14, 2023 and Jan 5, 2024?
Growth feature: No AI Smart Send feature → AI Smart Send feature, added; Enterprise feature: No SMS feature → SMS feature, added. Pulse compared the captures it took on Nov 14, 2023 and Jan 5, 2024; the before/after table above lists each item as written on the page.
How often does Mixmax change its pricing?
Pulse recorded 0 other pricing-page changes for Mixmax in the 90 days before this one; Mixmax has been tracked since 2023-11-14.