Marpipe rebrands enterprise tier as White Glove Service
What happened
Between the May 18, 2026 and May 25, 2026 captures of Marpipe's pricing page, Pulse recorded one change: Enterprise plan managed service rebranded from 'Work with our team' to 'White Glove Service' with updated service deliverables: replaced 'Dedicated strategist & onboarding program' with 'Custom-tailored 90 Day Performance Plan'. Pulse files it as a product change (positioning) with a neutral direction. Pulse's latest capture (Oct 12, 2026) lists Startup Plan at $199, Enterprise Plan at $999 and Additional Location Feeds at $299.
It lands 77 days after Marpipe's previous change, "Marpipe Drops 30-Day Guided Pilot Program from Enterprise Plan" (Mar 11, 2026). Marpipe has been tracked since 2026-03-01.
In the same window Segment and Salesforce also changed their Marketing & Content pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
- Enterprise Plan · PositioningRewordedWork with our teamWhite Glove Service
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| Enterprise Plan | Positioning | Work with our team | White Glove Service | Reworded |
Values as written on Marpipe's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of Marpipe's pricing page (marpipe.com) from May 18, 2026 and May 25, 2026; the change is marked near the top of the page, where "Work with our team" becomes "White Glove Service".
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Marpipe, the last 90 days
Full history- Sep 14, 2026packagingMarpipe spins off Feed Management tiers, flattens Enterprise to $999/mo
- Jul 3, 2026packagingMarpipe: Meta partnership subsidy + Enterprise strategist scope change
- Jun 9, 2026packagingMarpipe partners with Meta to subsidize costs for qualified brands
- May 26, 2026packagingMarpipe rebrands enterprise tier as White Glove Service · this change
- Mar 11, 2026packagingMarpipe Drops 30-Day Guided Pilot Program from Enterprise Plan
Across Marketing & Content in the same window
All Marketing & Content changes- SegmentMay 26Segment rebrands CDP plan section to Engage
- SalesforceApr 14Salesforce Loyalty Management rebrands AppExchange to AgentExchange
- SegmentApr 21Segment renames plans: Connections replaces Customer Data Pipeline card
- SegmentApr 13Segment Rebrands Plan Tiers: Pipeline Becomes Connections, Platform Now Engage
- SegmentApr 6No pricing changes detected
Questions about this change
Did Marpipe raise prices in May 2026?
No list-price increase was recorded between May 18, 2026 and May 25, 2026. The change Pulse detected was a product change: positioning.
What changed on Marpipe's pricing page between May 18, 2026 and May 25, 2026?
Enterprise Plan positioning: Work with our team → White Glove Service, reworded. Pulse compared the captures it took on May 18, 2026 and May 25, 2026; the before/after table above lists each item as written on the page.
How often does Marpipe change its pricing?
Pulse recorded 1 other pricing-page change for Marpipe in the 90 days before this one; the previous change was "Marpipe Drops 30-Day Guided Pilot Program from Enterprise Plan" on Mar 11, 2026; Marpipe has been tracked since 2026-03-01.