Markate Corrects Annual Savings to 20%, Renames Paid Feature Labels
What happened
Between the Apr 6, 2026 and Apr 13, 2026 captures of Markate's pricing page, Pulse recorded 2 changes: Annual plan stated savings percentage corrected from 10% to 20% on Pay Yearly toggle. Prices unchanged ($49.95/mo monthly, $39.95/mo yearly); 20% is mathematically accurate; Feature explorer search toggle label renamed from 'Show Paid Features' to 'Show Advanced Features' across all feature sections on the pricing page. Pulse files it as a pricing change (discount change, positioning) with a neutral direction. Pulse's latest capture (Oct 12, 2026) lists Team at $5, Owner Operator at $39.95, Automated Lead Capture Contact Form at $10, Customer Finder 360 at $1.1 per postcard and Winning Sales Proposal Templates at $10.
It lands 13 days after Markate's previous change, "Markate Repositions as Service Operations Platform With Pay-Per-Use Model" (Apr 1, 2026). Before that Pulse recorded "Markate Raises Base Plan Prices 25% to $49.95/mo Across Tiers" (Mar 10, 2026). Markate has been tracked since 2026-03-01.
In the same window Salesforce, HubSpot, Zoho, ActiveCampaign and Pipedrive also changed their CRM pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
- Annual · Discount+100%10%20%
- — · PositioningRewordedShow Paid FeaturesShow Advanced Features
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| Annual | Discount | 10% | 20% | +100% |
| — | Positioning | Show Paid Features | Show Advanced Features | Reworded |
Values as written on Markate's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of Markate's pricing page (markate.com) from Apr 6, 2026 and Apr 13, 2026; the change is marked near the top of the page, where annual discount reads 10% and then 20%.
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Markate, the last 90 days
Full history- Oct 12, 2026increaseMarkate hikes Owner Operator annual plan 15% to $45.95/mo, cuts discount to 8%
- Apr 14, 2026packagingMarkate Corrects Annual Savings to 20%, Renames Paid Feature Labels · this change
- Apr 1, 2026packagingMarkate Repositions as Service Operations Platform With Pay-Per-Use Model
- Mar 10, 2026increaseMarkate Raises Base Plan Prices 25% to $49.95/mo Across Tiers
Across CRM in the same window
All CRM changes- SalesforceApr 14Salesforce Loyalty Management rebrands AppExchange to AgentExchange
- HubSpotApr 14HubSpot Marketing Enterprise refreshes plan taglines with audience-focused copy
- ZohoApr 13Zoho Peopleplus drops 10% savings claim for vague Save more! label
- ActiveCampaignApr 725% off first year limited time promotion added: Plus plan price dropped from $49/mo to $37/mo wi...
- PipedriveApr 6Pipedrive Drops Competitive Comparison Section From Pricing Page
Questions about this change
Did Markate raise prices in April 2026?
No list-price increase was recorded between Apr 6, 2026 and Apr 13, 2026. The change Pulse detected was a pricing change: discount change, positioning.
What changed on Markate's pricing page between Apr 6, 2026 and Apr 13, 2026?
Annual discount: 10% → 20% (+100%); positioning: Show Paid Features → Show Advanced Features, reworded. Pulse compared the captures it took on Apr 6, 2026 and Apr 13, 2026; the before/after table above lists each item as written on the page.
How often does Markate change its pricing?
Pulse recorded 2 other pricing-page changes for Markate in the 90 days before this one; the previous change was "Markate Repositions as Service Operations Platform With Pay-Per-Use Model" on Apr 1, 2026; Markate has been tracked since 2026-03-01.