Palo Alto, CA-based AI research company founded 2021. Private. Operates in generative AI video, image, and 3D creation. Serves creators, creative teams, and enterprises with Dream Machine and Ray multimodal models via credit-based subscriptions and API.
Pricing Change History
9 changesAdded Kling 4.0 (720p 53, 1080p 79 credits/sec) and Kling 4.0 Omni (text/image 53/79; video-to-video ~66/~98 credits/sec) to the API video model pricing table
Seedance 2.0 video generation credit costs cut ~50%: T2V/I2V 480p 47->24, 720p 107->51, 1080p 240->126, 4K 959->261 credits/sec; V2V 480p 28->15, 720p 64->32, 1080p 144->77, 4K 576->157 credits/sec
Weekly roll-up · includes Sep 19 daily
Seedance 2.0, Seedance 2.5, and Seedance 2.0 Mini video generation models got cheaper on Luma's API/model cost table, with per-second credit costs cut roughly 40-73% across 480p/720p/1080p/4K tiers.
SeedVR2 Upscale tool gained a new 8K quality tier priced at 25 credits, extending the max upscale resolution beyond the previous 4K ceiling
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Ask anything about Luma AI's plans, packaging shifts, and how it compares across the market — answered live from verified data.
Ask the agentCurrent plans
Captured| Plan | Price |
|---|---|
| Plus | $25 /mobilled annually · $30 billed monthly |
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| Pro | $75 /mobilled annually · $90 billed monthly |
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| Ultra | $250 /mobilled annually · $300 billed monthly |
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| Team | Contact |
| Enterprise | Contact |
Company Facts
Pulse news about Luma AI
View all →How Luma AI compares with its peers
| Company | Entry price | Last change |
|---|---|---|
R Runway | $12 /mo, billed annually | Oct 20, 2026 |
S Synthesia | $14 /mo, billed annually | Oct 22, 2026 |
D D-ID | $4.7 /mo, billed annually | Jun 30, 2026 |
H HeyGen | $24 /mo, billed annually | Oct 23, 2026 |
M Midjourney | $8 /mo, billed annually | — |
O OpenAI | $8 /mo | Oct 18, 2026 |
Luma AI pricing FAQ
- How much does Luma AI cost?
- Luma AI pricing starts at $25/mo on Plus, billed annually. Luma AI lists 5 plans on its pricing page.
- Does Luma AI have a free plan?
- No. Luma AI does not list a free tier; paid plans start at $25/mo on Plus, billed annually.
- What pricing model does Luma AI use?
- Luma AI uses subscription pricing across 5 plans.
- When did Luma AI last change its pricing?
- Oct 23, 2026: Luma AI adds Kling 4.0 API pricing, from 53 credits per second at 720p.
- How often has Luma AI changed its pricing?
- Pulse has recorded 9 pricing changes for Luma AI since it started tracking on Jul 15, 2026; the pricing page was last captured on Oct 23, 2026.