Palo Alto, CA-based AI research company founded 2021. Private. Operates in generative AI video, image, and 3D creation. Serves creators, creative teams, and enterprises with Dream Machine and Ray multimodal models via credit-based subscriptions and API.
Pricing Change History
11 changes · 1 summaryTwo new models added to the Model Marketplace: Kling 4.0 Flash (32 credits/sec) and Kling 4.0 Flash Omni (32 credits/sec; 21 credits/sec of generated+reference video for Video-to-Video) Seedream 5.0 Pro Create/Modify credit cost switched from a flat rate to a variable range depending on reference image count: 1K 24→24-38 credits, 2K 48→48-62 credits
Includes Nov 7 · plus changes seen Nov 9, 2026
Video-to-Video rates now billed per second of generated + reference video, with displayed rates halved (Seedance 2.0 720p ~64 → 32, Kling 4.0 Omni ~98 → 47, MiniMax H3 768p 56 → 28 credits/sec) MiniMax H3 Max Video-to-Video rates raised: 768p ~73 → ~82 and 1080p ~101 → ~110 credits/sec (480p ~35 unchanged)
Kling 4.0 and Kling 4.0 Omni (incl. video-to-video) models added to the generation cost table; Kling Omni renamed 3.0 Omni, with V2V 4K row and V2V audio removed.
Includes Oct 23 · first seen Oct 23, 2026
Added Kling 4.0 (720p 53, 1080p 79 credits/sec) and Kling 4.0 Omni (text/image 53/79; video-to-video ~66/~98 credits/sec) to the API video model pricing table
Seedance video-to-video/modify credit costs per second roughly doubled (Seedance 2.0 15-157 to ~30-~314; 2.5 22-115 to 44-230; Mini 8-16 to ~16-~32); text/image-to-video unchanged. Minimax H3 Max video model added to credit rate table: 480p 18, 768p 28, 1080p 56 credits/sec; reference images first 2-4 free then ~7-13 credits each.
Seedance 2.0 video generation credit costs cut ~50%: T2V/I2V 480p 47->24, 720p 107->51, 1080p 240->126, 4K 959->261 credits/sec; V2V 480p 28->15, 720p 64->32, 1080p 144->77, 4K 576->157 credits/sec
Includes Sep 19 · plus changes seen Sep 21, 2026
Seedance 2.0, Seedance 2.5, and Seedance 2.0 Mini video generation models got cheaper on Luma’s API/model cost table, with per-second credit costs cut roughly 40-73% across 480p/720p/1080p/4K tiers.
SeedVR2 Upscale tool gained a new 8K quality tier priced at 25 credits, extending the max upscale resolution beyond the previous 4K ceiling
Layers add-on cost for 2K dropped from 150 to 105 credits/image; a new Layers in 4K tier was added at 175 credits/image in the Utilities cost table.
Seedance 2.5 video generation model added to the Cost Per Video Generation table: Text/Image-to-Video 480p 61, 720p 130, 1080p 319 credits/sec; Video-to-Video 480p 37, 720p 78, 1080p 192 credits/sec
New image generation model ‘Nano Banana 2’ added to the model pricing table with tiered credit pricing: 512 (15 credits), 1K (23 credits), 2K (34 credits), 4K (51 credits) Seedance 2.0 model gained a new 4K resolution tier (up from max 1080p): 959 credits/sec for Text-to-Video/Image-to-Video, 576 credits/sec for Video-to-Video
Current plans
| Plan | Price |
|---|---|
| Plus | $25 /mobilled annually · $30 billed monthly |
| |
| Pro | $75 /mobilled annually · $90 billed monthly |
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| Ultra | $250 /mobilled annually · $300 billed monthly |
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| Team | Contact |
| Enterprise | Contact |
Company Facts
Pulse news about Luma AI
View all →How Luma AI compares with its peers
| Company | Entry price |
|---|---|
R RunwayLast change: Nov 2, 2026 | $12 /mobilled annually |
S SynthesiaLast change: Nov 9, 2026 | $14 /mobilled annually |
D D-IDLast change: Jun 29, 2026 | $4.70 /mobilled annually |
H HeyGenLast change: Oct 23, 2026 | $24 /mobilled annually |
M MidjourneyNo changes logged | $8 /mobilled annually |
O OpenAILast change: Nov 13, 2026 | $8 /mo |
Luma AI pricing FAQ
- How much does Luma AI cost?
- Luma AI pricing starts at $25/mo on Plus, billed annually. Luma AI lists 5 plans on its pricing page.
- Does Luma AI have a free plan?
- No. Luma AI does not list a free tier; paid plans start at $25/mo on Plus, billed annually.
- What pricing model does Luma AI use?
- Luma AI uses subscription pricing across 5 plans.
- When did Luma AI last change its pricing?
- Nov 9, 2026: Luma AI halves Video-to-Video rates, adds two Kling 4.0 Flash models.
- How often has Luma AI changed its pricing?
- Pulse has recorded 11 pricing changes for Luma AI since it started tracking on Jul 15, 2026; the pricing page was last checked on Nov 13, 2026.
- What does “tracked since” mean?
- It's the date of the first saved copy of the pricing page that Pulse checked for changes against a later copy. For a few companies we hold older copies that Pulse never checked for changes, and those don't change this date. If Pulse has never checked two copies, it's the date of the first saved copy.