Luma AI doubles Seedance video-to-video credit costs, adds Minimax H3 Max
What happened
Between the Sep 28, 2026 and Oct 5, 2026 captures of Luma AI's pricing page, Pulse recorded 2 changes: Seedance video-to-video/modify credit costs per second roughly doubled (Seedance 2.0 15-157 to ~30-~314; 2.5 22-115 to 44-230; Mini 8-16 to ~16-~32); text/image-to-video unchanged; Minimax H3 Max video model added to credit rate table: 480p 18, 768p 28, 1080p 56 credits/sec; reference images first 2-4 free then ~7-13 credits each. Pulse files it as a pricing change (feature added, price increase) with an upward direction. Pulse's latest capture (Oct 23, 2026) lists Plus at $25, Pro at $75 and Ultra at $250.
It lands 14 days after Luma AI's previous change, "Luma AI: Seedance 2.0 video generation costs cut ~50%" (Sep 21, 2026). Before that Pulse recorded "Luma AI slashes Seedance video model pricing up to 73% across all tiers" (Sep 19, 2026), "Luma AI unlocks 8K upscaling in SeedVR2, breaking past the old 4K cap for 25 c" (Sep 5, 2026) and "Luma AI swaps Nano Banana for Seedream 5.0 Pro, drops Kling 2.6" (Sep 4, 2026). Luma AI has been tracked since 2026-07-15.
In the same window OpenAI, Synthesia, HeyGen and Runway also changed their AI & Machine Learning pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
- — · FeatureAdded
BeforeNo Minimax H3 Max video model
AfterMinimax H3 Max video model
- — · PricePrice increase
Seedance video-to-video/modify credit costs per second roughly doubled (Seedance 2.0 15-157 to ~30-~314; 2.5 22-115 to 44-230; Mini 8-16 to ~16-~32); text/image-to-video unchanged.
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| — | Feature | No Minimax H3 Max video model | Minimax H3 Max video model | Added |
| — | Price | — | 44 | Price increase |
Values as written on Luma AI's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of Luma AI's pricing page (lumalabs.ai) from Sep 28, 2026 and Oct 5, 2026; the change is marked around the middle of the page, where Minimax H3 Max video model now appears.
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The two full-page captures with this change marked up are free with an account.
Luma AI, the last 90 days
Full history- Oct 23, 2026improvedLuma AI adds Kling 4.0 API pricing, from 53 credits per second at 720p
- Oct 5, 2026improvedLuma AI doubles Seedance video-to-video credit costs, adds Minimax H3 Max · this change
- Sep 21, 2026decreaseLuma AI: Seedance 2.0 video generation costs cut ~50%
- Sep 19, 2026decreaseLuma AI slashes Seedance video model pricing up to 73% across all tiers
- Sep 5, 2026improvedLuma AI unlocks 8K upscaling in SeedVR2, breaking past the old 4K cap for 25 c...
- Sep 4, 2026packagingLuma AI swaps Nano Banana for Seedream 5.0 Pro, drops Kling 2.6
- Sep 2, 2026packagingLuma AI slashes 2K Layers add-on to 105 credits, launches 4K tier at 175
- Aug 24, 2026packagingLuma AI: Seedance 2.5 video model added to pricing
Across AI & Machine Learning in the same window
All AI & Machine Learning changes- OpenAIOct 5OpenAI API halves GPT-6.1 Sol cached input price to $0.10 per 1M tokens
- SynthesiaOct 2Synthesia moves to credits, cuts free plan allowance by 58% to 500 a month
- HeyGenSep 21HeyGen: Voice Cloning entitlement softened (Creator + Pro)
- RunwaySep 7Runway slashes Pro storage to 100GB, adds Agentic collaborator and Brand Kits
Questions about this change
Did Luma AI raise prices in October 2026?
Yes. Pulse captured Luma AI's pricing page on Sep 28, 2026 and again on Oct 5, 2026 and recorded 1 price increase: Seedance video-to-video/modify credit costs per second roughly doubled (Seedance 2.0 15-157 to ~30-~314; 2.5 22-115 to 44-230; Mini 8-16 to ~16-~32); text/image-to-video unchanged..
What changed on Luma AI's pricing page between Sep 28, 2026 and Oct 5, 2026?
Feature: No Minimax H3 Max video model → Minimax H3 Max video model, added; Seedance video-to-video/modify credit costs per second roughly doubled (Seedance 2.0 15-157 to ~30-~314; 2.5 22-115 to 44-230; Mini 8-16 to ~16-~32); text/image-to-video unchanged. Pulse compared the captures it took on Sep 28, 2026 and Oct 5, 2026; the before/after table above lists each item as written on the page.
How often does Luma AI change its pricing?
Pulse recorded 7 other pricing-page changes for Luma AI in the 90 days before this one; the previous change was "Luma AI: Seedance 2.0 video generation costs cut ~50%" on Sep 21, 2026; Luma AI has been tracked since 2026-07-15.