Luma AI halves Video-to-Video credit rates, adds Kling 4.0 Flash models
What happened
Between the Nov 6, 2026 and Nov 7, 2026 captures of Luma AI's pricing page, Pulse recorded 4 changes: Video-to-Video rates now billed per second of generated + reference video, with displayed rates halved (Seedance 2.0 720p ~64 → 32, Kling 4.0 Omni ~98 → 47, MiniMax H3 768p 56 → 28 credits/sec); Kling 4.0 Flash (T2V/I2V 720p 32 credits/sec) and Kling 4.0 Flash Omni (T2V/I2V 32, V2V 21 credits/sec of generated + reference video) added; Flux 3 video rates cut: Text/Image-to-Video HD 60 → 50 and FHD. In detail: MiniMax H3 Max Video-to-Video rates raised: 768p ~73 → ~82 and 1080p ~101 → ~110 credits/sec (480p ~35 unchanged); Flux 3 video rates cut: Text/Image-to-Video HD 60 → 50 and FHD 102 → 80 credits/sec; Video-to-Video HD 144 → 70 and FHD 186 → 90 credits/sec. Pulse files it as a pricing change (package change, price increase, feature added, price decrease) with a neutral direction. The current page lists Plus at $25, Pro at $75 and Ultra at $250.
It lands 12 days after Luma AI's previous change, "Luma AI adds Kling 4.0 and 4.0 Omni, drops V2V 4K and audio rows" (Oct 26, 2026). Before that Pulse recorded "Luma AI adds Kling 4.0 API pricing, from 53 credits per second at 720p" (Oct 23, 2026), "Luma AI doubles Seedance video-to-video credit costs, adds Minimax H3 Max" (Oct 5, 2026) and "Luma AI: Seedance 2.0 video generation costs cut ~50%" (Sep 21, 2026). Luma AI has been tracked since 2026-07-15.
In the same window Synthesia, OpenAI, Runway and HeyGen also changed their AI & Machine Learning pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
- Video-to-Video · Packaging−50%6432
- Max Video-to-Video · PricePrice increase
MiniMax H3 Max Video-to-Video rates raised: 768p ~73 → ~82 and 1080p ~101 → ~110 credits/sec (480p ~35 unchanged)
- — · FeatureFeature added
Kling 4.0 Flash (T2V/I2V 720p 32 credits/sec) and Kling 4.0 Flash Omni (T2V/I2V 32, V2V 21 credits/sec of generated + reference video) added
- — · Price−17%6050
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| Video-to-Video | Packaging | 64 | 32 | −50% |
| Max Video-to-Video | Price | MiniMax H3 Max Video-to-Video rates raised: 768p ~73 → ~82 and 1080p ~101 → ~110 credits/sec (480p ~35 unchanged) | Price increase | |
| — | Feature | Kling 4.0 Flash (T2V/I2V 720p 32 credits/sec) and Kling 4.0 Flash Omni (T2V/I2V 32, V2V 21 credits/sec of generated + reference video) added | Feature added | |
| — | Price | 60 | 50 | −17% |
Values as written on Luma AI's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of Luma AI's pricing page (lumalabs.ai) from Nov 6, 2026 and Nov 7, 2026; the change is marked near the top of the page, where price reads 60 and then 50.
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The two full-page captures with this change marked up are free with an account.
Luma AI, the last 90 days
Full history- Nov 7, 2026packagingLuma AI halves Video-to-Video credit rates, adds Kling 4.0 Flash models · this change
- Oct 26, 2026improvedLuma AI adds Kling 4.0 and 4.0 Omni, drops V2V 4K and audio rows
- Oct 23, 2026improvedLuma AI adds Kling 4.0 API pricing, from 53 credits per second at 720p
- Oct 5, 2026increaseLuma AI doubles Seedance video-to-video credit costs, adds Minimax H3 Max
- Sep 21, 2026decreaseLuma AI: Seedance 2.0 video generation costs cut ~50%
- Sep 19, 2026decreaseLuma AI slashes Seedance video model pricing up to 73% across all tiers
- Sep 5, 2026packagingLuma AI unlocks 8K upscaling in SeedVR2, breaking past the old 4K cap for 25…
Across AI & Machine Learning in the same window
All AI & Machine Learning changes- SynthesiaNov 7Synthesia swaps Syren 3-minute video cap for per-plan monthly video quotas
- OpenAINov 7OpenAI refreshes Free, Go, Plus and Pro taglines with benefit-led copy
- RunwayNov 2Runway launches Kling 4.0 at 25% off and adds App Studio to paid plans
- HeyGenOct 26HeyGen adds Seedance 2.5, Cinematic Avatars and VEO 3.1 to Pro; Avatar V and Video Agent to Creator
Questions about this change
Did Luma AI raise prices in November 2026?
No — prices went down. Between Nov 6, 2026 and Nov 7, 2026 Luma AI's pricing page showed 1 price cut: 60 → 50 (−17%).
What changed on Luma AI's pricing page between Nov 6, 2026 and Nov 7, 2026?
Video-to-Video packaging: 64 → 32 (−50%); MiniMax H3 Max Video-to-Video rates raised: 768p ~73 → ~82 and 1080p ~101 → ~110 credits/sec (480p ~35 unchanged); Kling 4.0 Flash (T2V/I2V 720p 32 credits/sec) and Kling 4.0 Flash Omni (T2V/I2V 32, V2V 21 credits/sec of generated + reference video) added; price: 60 → 50 (−17%). Pulse compared the captures it took on Nov 6, 2026 and Nov 7, 2026; the before/after table above lists each item as written on the page.
How often does Luma AI change its pricing?
Pulse recorded 9 other pricing-page changes for Luma AI in the 90 days before this one; the previous change was "Luma AI adds Kling 4.0 and 4.0 Omni, drops V2V 4K and audio rows" on Oct 26, 2026; Luma AI has been tracked since 2026-07-15.