Luma AI halves Video-to-Video rates, adds two Kling 4.0 Flash models
What happened
Between the Nov 2, 2026 and Nov 9, 2026 captures of Luma AI's pricing page, Pulse recorded 3 changes: Model Marketplace credit rates reworked: Video-to-Video billing now counts generated+reference seconds (rates ~halved, e.g. Seedance 2.0 ~30→15/sec); MiniMax H3 Max rose ~73→~82/sec while Flux 3 fell 144→70/sec; Two new models added to the Model Marketplace: Kling 4.0 Flash (32 credits/sec) and Kling 4.0 Flash Omni (32 credits/sec; 21 credits/sec of generated+reference video for Video-to-Video); S. In detail: Seedream 5.0 Pro Create/Modify credit cost switched from a flat rate to a variable range depending on reference image count: 1K 24→24-38 credits, 2K 48→48-62 credits. Pulse files it as a packaging change (package change, feature added) with an upward direction. The current page lists Plus at $25, Pro at $75 and Ultra at $250.
It lands 2 days after Luma AI's previous change, "Luma AI halves Video-to-Video credit rates, adds Kling 4.0 Flash models" (Nov 7, 2026). Before that Pulse recorded "Luma AI adds Kling 4.0 and 4.0 Omni, drops V2V 4K and audio rows" (Oct 26, 2026), "Luma AI adds Kling 4.0 API pricing, from 53 credits per second at 720p" (Oct 23, 2026) and "Luma AI doubles Seedance video-to-video credit costs, adds Minimax H3 Max" (Oct 5, 2026). Luma AI has been tracked since 2026-07-15.
In the same window Synthesia, OpenAI, Runway and HeyGen also changed their AI & Machine Learning pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
- Pro · Packaging0%2424
- — · Packaging−50%3015/sec
- — · FeatureAddedNo Two new modelsTwo new models
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| Pro | Packaging | 24 | 24 | 0% |
| — | Packaging | 30 | 15/sec | −50% |
| — | Feature | No Two new models | Two new models | Added |
Values as written on Luma AI's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of Luma AI's pricing page (lumalabs.ai) from Nov 2, 2026 and Nov 9, 2026; the change is marked in the lower part of the page, where pro packaging reads 24 and then 24.
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The two full-page captures with this change marked up are free with an account.
Luma AI, the last 90 days
Full history- Nov 9, 2026packagingLuma AI halves Video-to-Video rates, adds two Kling 4.0 Flash models · this change
- Nov 7, 2026packagingLuma AI halves Video-to-Video credit rates, adds Kling 4.0 Flash models
- Oct 26, 2026improvedLuma AI adds Kling 4.0 and 4.0 Omni, drops V2V 4K and audio rows
- Oct 23, 2026improvedLuma AI adds Kling 4.0 API pricing, from 53 credits per second at 720p
- Oct 5, 2026increaseLuma AI doubles Seedance video-to-video credit costs, adds Minimax H3 Max
- Sep 21, 2026decreaseLuma AI: Seedance 2.0 video generation costs cut ~50%
- Sep 19, 2026decreaseLuma AI slashes Seedance video model pricing up to 73% across all tiers
Across AI & Machine Learning in the same window
All AI & Machine Learning changes- SynthesiaNov 9Synthesia swaps Syren AI time cap for tiered video quotas, cuts Basic assets
- OpenAINov 9OpenAI API firms up GPT-5.6 Sol discount deadline: Nov. 30, 2026
- RunwayNov 2Runway launches Kling 4.0 at 25% off and adds App Studio to paid plans
- HeyGenOct 26HeyGen adds Seedance 2.5, Cinematic Avatars and VEO 3.1 to Pro; Avatar V and Video Agent to Creator
Questions about this change
Did Luma AI raise prices in November 2026?
No list-price increase was recorded between Nov 2, 2026 and Nov 9, 2026. The change Pulse detected was a packaging change: package change, feature added.
What changed on Luma AI's pricing page between Nov 2, 2026 and Nov 9, 2026?
Pro packaging: 24 → 24; packaging: 30 → 15/sec (−50%); feature: No Two new models → Two new models, added. Pulse compared the captures it took on Nov 2, 2026 and Nov 9, 2026; the before/after table above lists each item as written on the page.
How often does Luma AI change its pricing?
Pulse recorded 10 other pricing-page changes for Luma AI in the 90 days before this one; the previous change was "Luma AI halves Video-to-Video credit rates, adds Kling 4.0 Flash models" on Nov 7, 2026; Luma AI has been tracked since 2026-07-15.