Luma AI slashes Seedance video model pricing up to 73% across all tiers
What happened
Between the Sep 18, 2026 and Sep 19, 2026 captures of Luma AI's pricing page, Pulse recorded one change: Seedance 2.0, Seedance 2.5, and Seedance 2.0 Mini video generation models got cheaper on Luma's API/model cost table, with per-second credit costs cut roughly 40-73% across 480p/720p/1080p/4K tiers. Pulse files it as a pricing change (price decrease) with a downward direction. Pulse's latest capture (Oct 23, 2026) lists Plus at $25, Pro at $75 and Ultra at $250.
It lands 14 days after Luma AI's previous change, "Luma AI unlocks 8K upscaling in SeedVR2, breaking past the old 4K cap for 25 c" (Sep 5, 2026). Before that Pulse recorded "Luma AI swaps Nano Banana for Seedream 5.0 Pro, drops Kling 2.6" (Sep 4, 2026), "Luma AI slashes 2K Layers add-on to 105 credits, launches 4K tier at 175" (Sep 2, 2026) and "Luma AI: Seedance 2.5 video model added to pricing" (Aug 24, 2026). Luma AI has been tracked since 2026-07-15.
In the same window HeyGen, OpenAI, Synthesia, Runway and D-ID also changed their AI & Machine Learning pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
- Luma's API · PricePrice decrease
Seedance 2.0, Seedance 2.5, and Seedance 2.0 Mini video generation models got cheaper on Luma's API/model cost table, with per-second credit costs cut roughly 40-73% across 480p/720p/1080p/4K tiers.
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| Luma's API | Price | Seedance 2.0, Seedance 2.5, and Seedance 2.0 Mini video generation models got cheaper on Luma's API/model cost table, with per-second credit costs cut roughly 40-73% across 480p/720p/1080p/4K tiers. | Price decrease | |
Values as written on Luma AI's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of Luma AI's pricing page (lumalabs.ai) from Sep 18, 2026 and Sep 19, 2026; the change is marked around the middle of the page.
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Luma AI, the last 90 days
Full history- Oct 23, 2026improvedLuma AI adds Kling 4.0 API pricing, from 53 credits per second at 720p
- Oct 5, 2026improvedLuma AI doubles Seedance video-to-video credit costs, adds Minimax H3 Max
- Sep 21, 2026decreaseLuma AI: Seedance 2.0 video generation costs cut ~50%
- Sep 19, 2026decreaseLuma AI slashes Seedance video model pricing up to 73% across all tiers · this change
- Sep 5, 2026improvedLuma AI unlocks 8K upscaling in SeedVR2, breaking past the old 4K cap for 25 c...
- Sep 4, 2026packagingLuma AI swaps Nano Banana for Seedream 5.0 Pro, drops Kling 2.6
- Sep 2, 2026packagingLuma AI slashes 2K Layers add-on to 105 credits, launches 4K tier at 175
- Aug 24, 2026packagingLuma AI: Seedance 2.5 video model added to pricing
- Jul 27, 2026improvedLuma AI: Seedance 2.0 gains 4K tier + Nano Banana 2 model added
Across AI & Machine Learning in the same window
All AI & Machine Learning changes- HeyGenSep 19HeyGen caps Voice Cloning usage on Creator, Pro, and Business plans
- OpenAISep 16OpenAI reframes ChatGPT plan taglines around use-cases, not capabilities
- SynthesiaSep 8Synthesia decouples AI Dubbing, boosts Starter/Creator allowances up to 5x
- RunwaySep 7Runway slashes Pro storage to 100GB, adds Agentic collaborator and Brand Kits
- D-IDJun 30D-ID Studio upgrades Agentic Videos with memory across all plans
Questions about this change
Did Luma AI raise prices in September 2026?
No — prices went down. Between Sep 18, 2026 and Sep 19, 2026 Luma AI's pricing page showed 1 price cut: Luma's API: Seedance 2.0, Seedance 2.5, and Seedance 2.0 Mini video generation models got cheaper on Luma's API/model cost table, with per-second credit costs cut roughly 40-73% across 480p/720p/1080p/4K tiers..
What changed on Luma AI's pricing page between Sep 18, 2026 and Sep 19, 2026?
Seedance 2.0, Seedance 2.5, and Seedance 2.0 Mini video generation models got cheaper on Luma's API/model cost table, with per-second credit costs cut roughly 40-73% across 480p/720p/1080p/4K tiers. Pulse compared the captures it took on Sep 18, 2026 and Sep 19, 2026; the before/after table above lists each item as written on the page.
How often does Luma AI change its pricing?
Pulse recorded 5 other pricing-page changes for Luma AI in the 90 days before this one; the previous change was "Luma AI unlocks 8K upscaling in SeedVR2, breaking past the old 4K cap for 25 c..." on Sep 5, 2026; Luma AI has been tracked since 2026-07-15.