Luma AI: Seedance 2.0 video generation costs cut ~50%
What happened
Between the Sep 14, 2026 and Sep 21, 2026 captures of Luma AI's pricing page, Pulse recorded one change: Seedance 2.0 credit costs roughly halved across all resolutions - Text/Image-to-Video 480p $47->24, 720p 107->51, 1080p 240->126, 4K 959->261 credits/sec; Video-to-Video 480p 28->15, 720p 64->32, 1080p 144->77, 4K 576->157 credits/sec. In detail: Seedance 2.0 video generation credit costs cut ~50%: T2V/I2V 480p 47->24, 720p 107->51, 1080p 240->126, 4K 959->261 credits/sec; V2V 480p 28->15, 720p 64->32, 1080p 144->77, 4K 576->157 credits/sec. Pulse files it as a pricing change (price decrease) with a downward direction. Pulse's latest capture (Nov 15, 2026) lists Plus at $25, Pro at $75 and Ultra at $250.
This weekly roll-up includes the change Pulse first recorded in a shorter period: "Luma AI slashes Seedance video model pricing up to 73% across all tiers" (Day 262, 2026, saved Sep 19, 2026). It also records changes none of that period did (price decrease), so Pulse counts it as a change of its own. Before that, Luma AI's previous recorded change was "Luma AI unlocks 8K upscaling in SeedVR2, breaking past the old 4K cap for 25…" (Sep 5, 2026). Luma AI has been tracked since 2026-07-15.
In the same window HeyGen, OpenAI, Synthesia, Runway and D-ID also changed their AI & Machine Learning pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
- −49%—Price4724
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| — | Price | 47 | 24 | −49% |
Values as written on Luma AI's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of Luma AI's pricing page (lumalabs.ai) from Sep 14, 2026 and Sep 21, 2026; the change is marked around the middle of the page, where price reads 47 and then 24.
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The two full-page captures with this change marked up are free with an account.
Luma AI, the last 90 days
Full history- Oct 26, 2026ImprovementLuma AI adds Kling 4.0 and 4.0 Omni, drops V2V 4K and audio rows
- Oct 23, 2026ImprovementLuma AI adds Kling 4.0 API pricing, from 53 credits per second at 720p
- Oct 4, 2026Price increaseLuma AI doubles Seedance video-to-video credit costs, adds Minimax H3 Max
- Sep 21, 2026Price decreaseLuma AI: Seedance 2.0 video generation costs cut ~50% This change
- Sep 19, 2026Price decreaseLuma AI slashes Seedance video model pricing up to 73% across all tiers
- Sep 5, 2026PackagingLuma AI unlocks 8K upscaling in SeedVR2, breaking past the old 4K cap for 25…
- Sep 4, 2026ImprovementLuma AI swaps Nano Banana for Seedream 5.0 Pro, drops Kling 2.6
- Sep 2, 2026PackagingLuma AI slashes 2K Layers add-on to 105 credits, launches 4K tier at 175
- Aug 24, 2026PackagingLuma AI: Seedance 2.5 video model added to pricing
- Jul 27, 2026PackagingLuma AI: Seedance 2.0 gains 4K tier + Nano Banana 2 model added
Across AI & Machine Learning in the same window
All AI & Machine Learning changes- HeyGenSep 21HeyGen: Voice Cloning entitlement softened (Creator + Pro)
- OpenAISep 20OpenAI refreshes ChatGPT plan taglines across Free, Go, Plus, Pro
- SynthesiaSep 8Synthesia decouples AI Dubbing, boosts Starter/Creator allowances up to 5x
- RunwaySep 7Runway slashes Pro storage to 100GB, adds Agentic collaborator and Brand Kits
- D-IDJun 30D-ID Studio upgrades Agentic Videos with memory across all plans
Questions about this change
Did Luma AI raise prices in September 2026?
No — prices went down. Between Sep 14, 2026 and Sep 21, 2026 Luma AI's pricing page showed 1 price cut: 47 → 24 (−49%).
What changed on Luma AI's pricing page between Sep 14, 2026 and Sep 21, 2026?
Price: 47 → 24 (−49%). Pulse compared the captures it took on Sep 14, 2026 and Sep 21, 2026; the before/after table above lists each item as written on the page.
How often does Luma AI change its pricing?
This weekly roll-up includes the change Pulse first recorded in Day 262, 2026 and also records changes none of them did (price decrease), so Pulse counts it as a change of its own; Pulse recorded 5 other pricing-page changes for Luma AI in the 90 days before this one; the previous change was "Luma AI unlocks 8K upscaling in SeedVR2, breaking past the old 4K cap for 25…" on Sep 5, 2026; Luma AI has been tracked since 2026-07-15.