Luma AI doubles Video-to-Video credit costs on Seedance, adds Minimax H3 Max
By Rob Litterst, Co-founder, PricingSaaS
Published
What changed
Video-to-Video (and Seedance 2.5 Modify) credit costs doubled for Seedance 2.0, Seedance 2.5, and Seedance 2.0 Mini across every resolution. On Seedance 2.0 alone, 480p rose from 15 to ~30 credits/sec, 720p from 32 to ~64, 1080p from 77 to ~154, and 4K from 157 to ~314. Prices are now shown as approximate (~) rather than exact figures. Text-to-Video and Image-to-Video pricing was left unchanged. Luma also added a new "Minimax H3 Max" video model to the Cost Per Video Generation table, priced at 18-56 credits/sec for Text/Image-to-Video and roughly 35-101 credits/sec for Video-to-Video, plus reference-image credits.
Why it matters
As AI video platforms add more models to their lineups, credit pricing for the most compute-intensive modes - like video-to-video, which re-renders existing footage rather than generating from a prompt - is becoming the lever vendors pull to protect margins without touching the cheaper, more-visible Text/Image-to-Video price points. Watch whether Luma's video-to-video costs keep oscillating as it adds further models, and whether other video-generation vendors start splitting price moves the same way: cuts on the headline modes, quieter increases on the heavy ones.
In context
Luma AI's Video-to-Video credit hike is a reversal, not a continuation: it lands just 10 days after Seedance 2.0 costs were cut roughly 50%, and two weeks after a steeper cut of up to 73% across the Seedance lineup. Of Luma's eight tracked changes since tracking began in July, this is the first increase — the rest were cuts or additions like Seedance 2.5's debut. Text-to-Video and Image-to-Video pricing stayed untouched, aiming the hike squarely at the costlier video-to-video workload as the new Minimax H3 Max model joined the lineup. Credit and usage-based repricing is the category's most common move — 135 changes across 109 companies in six months — but Luma is now one of the few in that group raising video-to-video costs rather than cutting them.