Loox makes Beginner plan free, dropping price from $12.99 to $0
What happened
Between the Apr 6, 2026 and Apr 13, 2026 captures of Loox's pricing page, Pulse recorded one change: Beginner plan price decreased from $12.99/month to $0/month, converting the entry-level tier into a free plan. Pulse files it as a pricing change (price decrease) with a downward direction. Pulse's latest capture (Aug 17, 2026) lists Convert at $49.99 and Unlimited at $299.99.
This is the first pricing-page change Pulse has recorded for Loox. Loox has been tracked since 2026-02-28.
In the same window Amplitude also changed their Marketing & Content pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
- Beginner · Price−100%$12.99/month$0/month
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| Beginner | Price | $12.99/month | $0/month | −100% |
Values as written on Loox's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of Loox's pricing page (loox.app) from Apr 6, 2026 and Apr 13, 2026; the change is marked near the top of the page, where beginner price reads $12.99/month and then $0/month.
Sign in to see the evidence
The two full-page captures with this change marked up are free with an account.
Loox, pricing history
Full history- Aug 17, 2026packagingLoox drops Unlimited Upsells from top Unlimited plan
- Jul 3, 2026improvedLoox: Scale plan removed, Beginner now free (4 to 3 tiers) + 1 more change
- Apr 13, 2026decreaseLoox makes Beginner plan free, dropping price from $12.99 to $0 · this change
Across Marketing & Content in the same window
All Marketing & Content changes- AmplitudeApr 2Amplitude drops tiered plan framing for unified feature display
- AmplitudeMar 16Amplitude adds AI Agents & MCP feature across all plan tiers
- AmplitudeFeb 23Amplitude drops 30% off promo, retargets Starter for solo users
- AmplitudeFeb 16Amplitude slashes Plus Annual plan 30% off for new users
- AmplitudeFeb 9Amplitude repositions Starter plan to emphasize 'No credit card required'
Questions about this change
Did Loox raise prices in April 2026?
No — prices went down. Between Apr 6, 2026 and Apr 13, 2026 Loox's pricing page showed 1 price cut: Beginner: $12.99/month → $0/month (−100%).
What changed on Loox's pricing page between Apr 6, 2026 and Apr 13, 2026?
Beginner price: $12.99/month → $0/month (−100%). Pulse compared the captures it took on Apr 6, 2026 and Apr 13, 2026; the before/after table above lists each item as written on the page.
How often does Loox change its pricing?
Pulse recorded 0 other pricing-page changes for Loox in the 90 days before this one; Loox has been tracked since 2026-02-28.