Back/Trustpilot

Trustpilot

Marketing & Content business.trustpilot.com

Product

Copenhagen, Denmark-based review management company founded 2007. Public. Operates in customer review and reputation management markets. Serves businesses of all sizes with tools to collect, manage, and showcase verified customer reviews.

Entry price

$99

Starter · /mo, billed annually

Plans tracked

no add-ons

Pricing changes

Latest Wk 40 '26

Pricing model

Subscription

Free tier available

Pricing Change History

7 changes

20267 changes

Sep 28, 2026

Improvement

Weekly

Trustpilot: Enterprise widgets 22→23 + QR/multi-domain features added

Added Multi-domain management (Plus/Premium/Enterprise) and Multi-domain analytics (Enterprise) to the plan comparison table Enterprise plan's TrustBox widgets to showcase TrustScore & testimonials increased from 22 to 23

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Sep 28, 2026

Improvement

Weekly

Trustpilot Business adds QR Code Review Collector and multi-domain tools

Comparison table gained three new rows: QR Code Review Collector (Plus/Premium/Enterprise, 1/5/50 active codes), Multi-domain management (Plus/Premium/Enterprise), and Multi-domain analytics (Enterprise only) Enterprise plan's TrustBox widgets to showcase TrustScore & testimonials increased from 22 to 23

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Aug 17, 2026

Improvement

Weekly

Trustpilot tightens Starter plan eligibility to new small businesses only

Starter plan eligibility footnote narrowed from any small business under $5M revenue to only new small business customers under $5M revenue

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Aug 17, 2026

Packaging

Weekly

Trustpilot Business tightens Starter plan eligibility to new small businesses...

Starter plan's small-business eligibility footnote narrowed: entry price was open to any small business (<=$5M revenue), now restricted to new small business customers only (<=$5M revenue)

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Aug 11, 2026

Improvement

Weekly

Trustpilot: integrations claims simplified, CSM added to top cards

Plan cards updated: Starter's integrations bullet narrowed to 'eCommerce integrations'; Plus/Premium/Enterprise now say 'All integrations' (was 59/60); Premium & Enterprise cards added 'Dedicated CSM'.

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Jun 30, 2026

Improvement

Weekly

Trustpilot reshuffles integrations and tightens Starter eligibility

Starter plan billing description updated: 'per domain' pricing now explicit (previously omitted), and 'billed upfront' removed from description. Starter availability restriction changed from 'new customers only' to 'small businesses (up to $5m in revenue)'. Integration counts restructured across all plans: Starter decreased from 15 to 13 integrations; Plus increased from 25 to 59; Premium and Enterprise increased from 25 to 60. Label changed from 'marketing & eCommerce tools' to 'streamline your workflow'.

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Jun 19, 2026

Improvement

Weekly

Trustpilot drops quarterly billing option, reshuffles integration counts

Integration counts recategorized in comparison table. Marketing: Free/Starter changed 3→0, Plus/Premium/Enterprise changed 7→22. eCommerce: Free/Starter changed 12→10, Plus/Premium/Enterprise changed 18→17. Quarterly payment option footnote removed from pricing page. Previously, customers were directed to speak with their sales representative to discuss quarterly billing; this option is no longer referenced.

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