Loox drops Unlimited Upsells from top Unlimited plan
What happened
Between the Aug 10, 2026 and Aug 17, 2026 captures of Loox's pricing page, Pulse recorded one change: The 'Unlimited Upsells' feature bullet was removed from the Unlimited (top) plan's feature list; Priority support shifted up to take its place. Pulse files it as a product change (feature removed) with a downward direction. The current page lists Convert at $49.99 and Unlimited at $299.99.
It lands 45 days after Loox's previous change, "Loox: Scale plan removed, Beginner now free (4 to 3 tiers) + 1 more change" (Jul 3, 2026). Loox has been tracked since 2026-02-28.
In the same window Trustpilot and Amplitude also changed their Marketing & Content pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
- Unlimited · FeatureRemoved
Before'Unlimited Upsells' feature bullet
AfterNot listed
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| Unlimited | Feature | 'Unlimited Upsells' feature bullet | Not listed | Removed |
Values as written on Loox's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of Loox's pricing page (loox.app) from Aug 10, 2026 and Aug 17, 2026; the change is marked near the top of the page, where the 'Unlimited Upsells' feature bullet no longer appears.
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Loox, the last 90 days
Full history- Aug 17, 2026packagingLoox drops Unlimited Upsells from top Unlimited plan · this change
- Jul 3, 2026improvedLoox: Scale plan removed, Beginner now free (4 to 3 tiers) + 1 more change
Across Marketing & Content in the same window
All Marketing & Content changes- TrustpilotAug 17Trustpilot tightens Starter plan eligibility to new small businesses only
- AmplitudeJul 13Amplitude: Growth/Enterprise shift to event-based pricing (was unlimited MTU)
- TrustpilotAug 17Trustpilot Business tightens Starter plan eligibility to new small businesses...
- TrustpilotAug 11Trustpilot: integrations claims simplified, CSM added to top cards
- AmplitudeJul 6Amplitude ditches MTU pricing for event-based model, adds AI Agents to all tiers
Questions about this change
Did Loox raise prices in August 2026?
No list-price increase was recorded between Aug 10, 2026 and Aug 17, 2026. The change Pulse detected was a product change: feature removed.
What changed on Loox's pricing page between Aug 10, 2026 and Aug 17, 2026?
Unlimited feature: 'Unlimited Upsells' feature bullet → Not listed, removed. Pulse compared the captures it took on Aug 10, 2026 and Aug 17, 2026; the before/after table above lists each item as written on the page.
How often does Loox change its pricing?
Pulse recorded 1 other pricing-page change for Loox in the 90 days before this one; the previous change was "Loox: Scale plan removed, Beginner now free (4 to 3 tiers) + 1 more change" on Jul 3, 2026; Loox has been tracked since 2026-02-28.