Loox: Scale plan removed, Beginner now free (4 to 3 tiers) + 1 more change
What happened
Between the Mar 30, 2026 and Jun 22, 2026 captures of Loox's pricing page, Pulse recorded 2 changes: Scale ($39.99/mo) removed and merged into Convert; Beginner dropped from $12.99/mo to free ($0/mo); Convert (still $49.99/mo) absorbed Scale features. New "AI review stories" feature added to Convert plan feature list. In detail: Added new 'AI review stories' feature to the Convert plan's feature list, alongside the existing 'AI review replies' capability; Restructured from 4 plans to 3: Scale ($39.99/mo) removed and merged into Convert; Beginner price dropped from $12.99/mo to free ($0/mo); Convert (still $49.99/mo) now includes Scale's former features. Pulse files it as a packaging change (feature added, package change) with an upward direction. Pulse's latest capture (Aug 17, 2026) lists Convert at $49.99 and Unlimited at $299.99.
It lands 81 days after Loox's previous change, "Loox makes Beginner plan free, dropping price from $12.99 to $0" (Apr 13, 2026). Loox has been tracked since 2026-02-28.
In the same window Amplitude and Trustpilot also changed their Marketing & Content pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
- Convert · FeatureAdded
BeforeNo 'AI review stories' feature
After'AI review stories' feature
- Convert, Beginner · PackagingChanged$12.99/mofree
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| Convert | Feature | No 'AI review stories' feature | 'AI review stories' feature | Added |
| Convert, Beginner | Packaging | $12.99/mo | free | Changed |
Values as written on Loox's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of Loox's pricing page (loox.app) from Mar 30, 2026 and Jun 22, 2026; the change is marked near the top of the page, where 'AI review stories' feature now appears.
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The two full-page captures with this change marked up are free with an account.
Loox, the last 90 days
Full history- Aug 17, 2026packagingLoox drops Unlimited Upsells from top Unlimited plan
- Jul 3, 2026improvedLoox: Scale plan removed, Beginner now free (4 to 3 tiers) + 1 more change · this change
- Apr 13, 2026decreaseLoox makes Beginner plan free, dropping price from $12.99 to $0
Across Marketing & Content in the same window
All Marketing & Content changes- AmplitudeJul 2Amplitude: Starter events 10M->2M + new Zoning Insights/AI Assistant
- TrustpilotJun 30Trustpilot reshuffles integrations and tightens Starter eligibility
- TrustpilotJun 19Trustpilot drops quarterly billing option, reshuffles integration counts
- AmplitudeJun 1Amplitude launches Zoning Insights with AI recommendations and exports
- AmplitudeMay 4Amplitude quadruples Plus plan behavioral cohorts from 5 to 20 per org
Questions about this change
Did Loox raise prices in June 2026?
No list-price increase was recorded between Mar 30, 2026 and Jun 22, 2026. The change Pulse detected was a packaging change: feature added, package change.
What changed on Loox's pricing page between Mar 30, 2026 and Jun 22, 2026?
Convert feature: No 'AI review stories' feature → 'AI review stories' feature, added; Convert, Beginner packaging: $12.99/mo → free, changed. Pulse compared the captures it took on Mar 30, 2026 and Jun 22, 2026; the before/after table above lists each item as written on the page.
How often does Loox change its pricing?
Pulse recorded 1 other pricing-page change for Loox in the 90 days before this one; the previous change was "Loox makes Beginner plan free, dropping price from $12.99 to $0" on Apr 13, 2026; Loox has been tracked since 2026-02-28.