Loops overhauls Free plan: unlimited contacts, emails capped to 1,000 newest
What happened
Between the Sep 14, 2026 and Sep 21, 2026 captures of Loops' pricing page, Pulse recorded one change: Free plan redefined: contacts are now unlimited (upload as many as you like on every plan) but the 4,000 monthly emails only go to your 1,000 newest contacts, replacing the prior hard cap of 1,000 subscribed contacts on Free. Pulse files it as a packaging change (freemium change). Pulse's latest capture (Nov 9, 2026) lists Growth at $49.
This is the first pricing-page change Pulse has recorded for Loops. Loops has been tracked since 2026-09-08.
In the same window Salesforce, HubSpot, Pipedrive, Outreach and Salesloft also changed their Marketing & Content pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
- Freemium changeAll plansFree tier
Free plan redefined: contacts are now unlimited (upload as many as you like on every plan) but the 4,000 monthly emails only go to your 1,000 newest contacts, replacing the prior hard cap of 1,000 subscribed contacts on Free.
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| All plans | Free tier | Free plan redefined: contacts are now unlimited (upload as many as you like on every plan) but the 4,000 monthly emails only go to your 1,000 newest contacts, replacing the prior hard cap of 1,000 subscribed contacts on Free. | Freemium change | |
Values as written on Loops' public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of Loops' pricing page (loops.so) from Sep 14, 2026 and Sep 21, 2026; the change is marked near the top of the page.
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The two full-page captures with this change marked up are free with an account.
Loops, pricing history
Full history- Oct 19, 2026PackagingLoops swaps subscriber slider for Free/Growth/Enterprise cards, renames tiers
- Sep 21, 2026PackagingLoops overhauls Free plan: unlimited contacts, emails capped to 1,000 newest This change
Across Marketing & Content in the same window
All Marketing & Content changes- SalesforceSep 21Salesforce Small Business axes Products-by-role path, drops 5 SKUs
- HubSpotSep 21HubSpot Service Enterprise drops AI transcript enrichment from Enterprise plan
- PipedriveAug 5Pipedrive: Projects add-on price increase ($6.67→$16)
- OutreachJul 28Outreach: New Amplify Essentials entry-tier plan added
- SalesloftJul 4Salesloft removes entire package/tier catalog from pricing page
Questions about this change
Did Loops raise prices in September 2026?
No list-price increase was recorded between Sep 14, 2026 and Sep 21, 2026. The change Pulse detected was a packaging change: freemium change.
What changed on Loops' pricing page between Sep 14, 2026 and Sep 21, 2026?
Free plan redefined: contacts are now unlimited (upload as many as you like on every plan) but the 4,000 monthly emails only go to your 1,000 newest contacts, replacing the prior hard cap of 1,000 subscribed contacts on Free. Pulse compared the captures it took on Sep 14, 2026 and Sep 21, 2026; the before/after table above lists each item as written on the page.
How often does Loops change its pricing?
Pulse recorded 0 other pricing-page changes for Loops in the 90 days before this one; Loops has been tracked since 2026-09-08.