Adobe Creativecloud Introduces Acrobat Studio Plan at $24.99/mo, Bundling AI Tools with Adobe Express Premium
What happened
Between the Jul 6, 2025 and Oct 17, 2025 captures of Adobe's pricing page, Pulse recorded 7 changes: Adobe Express plan renamed to 'Adobe Express Premium'; Acrobat Studio plan introduced at $24.99/mo - bundles Acrobat Pro tools with AI Assistant for Acrobat and Adobe Express Premium; After Effects standalone plan ($22.99/mo) discontinued - now only available bundled with Premiere Pro; Adobe Firefly Pro monthly credits decreased from 7,000 to 4,000; Adobe Premiere Pro standalone plan ($22.99/mo) discontinued - now only available bundled with After Effects; Adobe Firefly Pro price decreased from $29.99/mo to $19.99/mo; Premiere Pro and After Effects bundle introduced at $22.99/mo - replaces standalone video editing apps. Pulse files it as a pricing change (plan renamed, new plan, plan removed, limit decrease, price decrease) with a downward direction. Pulse's latest capture (Jun 22, 2026) lists InCopy at $4.99, Acrobat Express at $9.99, Adobe Firefly Standard at $9.99, Adobe Express Premium at $9.99 and Lightroom at $11.99.
Adobe's previous recorded change was "Adobe Creativecloud Removes Early Access Discount for Firefly Plans, Signaling Significant Pricing Strategy Shift" (Q2 2025). Adobe has been tracked since 2024-11-17.
In the same window Canva also changed their Marketing & Content pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
- Adobe Express Premium · PlanRenamedAdobe Express plan'Adobe Express Premium'
- Acrobat Studio, Acrobat Pro, AI Assistant for Acrobat · PlanAddedNo Acrobat Studio planAcrobat Studio plan
- After Effects · PlanRemoved
Before- now only available bundled
AfterNo - now only available bundled
- Adobe Firefly Pro · Limit−43%7,0004,000
- Adobe Premiere, After Effects · PlanRemoved
Before- now only available bundled
AfterNo - now only available bundled
- Adobe Firefly Pro · Price−33%$29.99/mo$19.99/mo
- After Effects · PlanAdded
BeforeNot listed
AfterPremiere Pro and After Effects bundle
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| Adobe Express Premium | Plan | Adobe Express plan | 'Adobe Express Premium' | Renamed |
| Acrobat Studio, Acrobat Pro, AI Assistant for Acrobat | Plan | No Acrobat Studio plan | Acrobat Studio plan | Added |
| After Effects | Plan | - now only available bundled | No - now only available bundled | Removed |
| Adobe Firefly Pro | Limit | 7,000 | 4,000 | −43% |
| Adobe Premiere, After Effects | Plan | - now only available bundled | No - now only available bundled | Removed |
| Adobe Firefly Pro | Price | $29.99/mo | $19.99/mo | −33% |
| After Effects | Plan | Not listed | Premiere Pro and After Effects bundle | Added |
Values as written on Adobe's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of Adobe's pricing page (adobe.com) from Jul 6, 2025 and Oct 17, 2025; the change is marked around the middle of the page, where adobe firefly pro price reads $29.99/mo and then $19.99/mo.
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The two full-page captures with this change marked up are free with an account.
Adobe, the last 90 days
Full history- Apr 1, 2026improvedAdobe Creativecloud hikes Stock plan 33% to $39.99 with AI editing tools
- Apr 11, 2026increaseAdobe Creativecloud hikes Stock 33% to $39.99 adding AI-powered edits
- Week 6, 2026packagingAdobe Creativecloud ends 40% promo, clarifies Firefly AI tier structure
- Q3 2025packagingAdobe Creativecloud Introduces Acrobat Studio Plan at $24.99/mo, Bundling AI Tools with Adobe Express Premium · this change
- Q2 2025packagingAdobe Creativecloud Removes Early Access Discount for Firefly Plans, Signaling Significant Pricing Strategy Shift
Across Marketing & Content in the same window
All Marketing & Content changes- CanvaJan 11Canva Introduces 33% Discount on Pro Plans Amid Major AI Feature Enhancements and Expanded Content Library
- CanvaJan 11Canva Business Plan Price Doubles to $200/Year Per Person Amid New AI Features and Reduced Brand Kit Capacity
- CanvaJan 11Canva Introduces Distinct AI Access Tiers for Enterprise, Teams, Pro, and Free Plans, Enhancing Premium Features and User Clarity
- CanvaJan 11Canva Teams Plan Price Decreased by 17% to $100/year per Person, Enhancing Affordability for Teams
- CanvaJan 11Canva Restructures Teams Pricing to $119.99/Year per Person, Boosts Annual Discount to 33%
Questions about this change
Did Adobe raise prices in October 2025?
No — prices went down. Between Jul 6, 2025 and Oct 17, 2025 Adobe's pricing page showed 1 price cut: Adobe Firefly Pro: $29.99/mo → $19.99/mo (−33%).
What changed on Adobe's pricing page between Jul 6, 2025 and Oct 17, 2025?
Adobe Express Premium plan: Adobe Express plan → 'Adobe Express Premium', renamed; Acrobat Studio, Acrobat Pro, AI Assistant for Acrobat plan: No Acrobat Studio plan → Acrobat Studio plan, added; After Effects plan: - now only available bundled → No - now only available bundled, removed; Adobe Firefly Pro limit: 7,000 → 4,000 (−43%); Adobe Premiere, After Effects plan: - now only available bundled → No - now only available bundled, removed; Adobe Firefly Pro price: $29.99/mo → $19.99/mo (−33%); After Effects plan: Not listed → Premiere Pro and After Effects bundle, added. Pulse compared the captures it took on Jul 6, 2025 and Oct 17, 2025; the before/after table above lists each item as written on the page.
How often does Adobe change its pricing?
Pulse recorded 1 other pricing-page change for Adobe in the 90 days before this one; the previous change was "Adobe Creativecloud Removes Early Access Discount for Firefly Plans, Signaling Significant Pricing Strategy Shift" in Q2 2025; Adobe has been tracked since 2024-11-17.