Leanplum swaps CleverAI Tokens add-on for Decisioning Agents on Ultimate
What happened
Between the Oct 5, 2026 and Oct 12, 2026 captures of Leanplum's pricing page, Pulse recorded 2 changes: CleverAI Tokens and Blocks add-on card replaced by Decisioning Agents add-on (1:1 decisioning via Tesseract engine), available on Ultimate only; no price shown; Ultimate CleverAI feature bullets reworded: journey automation, predictive segments, real-time recommendations replaced by 1:1 personalization, agentic orchestration, intent prediction. Pulse files it as a packaging change (new add-on, positioning) with an upward direction. Pulse's latest capture (Nov 2, 2026) lists Core at $85.
It lands 49 days after Leanplum's previous change, "Leanplum renames plans to Core/Pro/Ultimate and hikes entry price to $85" (Aug 24, 2026). Before that Pulse recorded "Leanplum slashes Essentials 90% to $7.50 in Mid Year Sale, 17-day clock ticks" (Jul 20, 2026). Leanplum has been tracked since 2026-07-04.
In the same window Salesforce, HubSpot and Klaviyo also changed their Marketing & Content pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
- Ultimate · Add-onNew add-on
CleverAI Tokens and Blocks add-on card replaced by Decisioning Agents add-on (1:1 decisioning via Tesseract engine), available on Ultimate only; no price shown
- Ultimate · PositioningPositioning
Ultimate CleverAI feature bullets reworded: journey automation, predictive segments, real-time recommendations replaced by 1:1 personalization, agentic orchestration, intent prediction
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| Ultimate | Add-on | CleverAI Tokens and Blocks add-on card replaced by Decisioning Agents add-on (1:1 decisioning via Tesseract engine), available on Ultimate only; no price shown | New add-on | |
| Ultimate | Positioning | Ultimate CleverAI feature bullets reworded: journey automation, predictive segments, real-time recommendations replaced by 1:1 personalization, agentic orchestration, intent prediction | Positioning | |
Values as written on Leanplum's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of Leanplum's pricing page (clevertap.com) from Oct 5, 2026 and Oct 12, 2026; the change is marked around the middle of the page.
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Leanplum, the last 90 days
Full history- Oct 12, 2026packagingLeanplum swaps CleverAI Tokens add-on for Decisioning Agents on Ultimate · this change
- Aug 24, 2026packagingLeanplum renames plans to Core/Pro/Ultimate and hikes entry price to $85
- Jul 20, 2026packagingLeanplum slashes Essentials 90% to $7.50 in Mid Year Sale, 17-day clock ticks
Across Marketing & Content in the same window
All Marketing & Content changesQuestions about this change
Did Leanplum raise prices in October 2026?
No list-price increase was recorded between Oct 5, 2026 and Oct 12, 2026. The change Pulse detected was a packaging change: new add-on, positioning.
What changed on Leanplum's pricing page between Oct 5, 2026 and Oct 12, 2026?
CleverAI Tokens and Blocks add-on card replaced by Decisioning Agents add-on (1:1 decisioning via Tesseract engine), available on Ultimate only; no price shown; Ultimate CleverAI feature bullets reworded: journey automation, predictive segments, real-time recommendations replaced by 1:1 personalization, agentic orchestration, intent prediction. Pulse compared the captures it took on Oct 5, 2026 and Oct 12, 2026; the before/after table above lists each item as written on the page.
How often does Leanplum change its pricing?
Pulse recorded 2 other pricing-page changes for Leanplum in the 90 days before this one; the previous change was "Leanplum renames plans to Core/Pro/Ultimate and hikes entry price to $85" on Aug 24, 2026; Leanplum has been tracked since 2026-07-04.