Leanplum renames plans to Core/Pro/Ultimate and hikes entry price to $85
What happened
Between the Aug 17, 2026 and Aug 24, 2026 captures of Leanplum's pricing page, Pulse recorded 2 changes: 3 plans renamed (Essentials/Advanced/Cutting Edge to Core/Pro/Ultimate); entry price up $75 to $85 list ($7.5 to $8.5/mo sale price), Add-Ons consolidated around a new CleverAI Tokens & Blocks add-on; Entry plan's feature bullets overhauled: generic 'Craft Omni-Channel Experiences / Curate Audience / Experiment & Optimize' replaced with CleverAI-token and orchestration bullets. Pulse files it as a packaging change (package change, feature change) with a neutral direction. Pulse's latest capture (Nov 2, 2026) lists Core at $85.
It lands 35 days after Leanplum's previous change, "Leanplum slashes Essentials 90% to $7.50 in Mid Year Sale, 17-day clock ticks" (Jul 20, 2026). Leanplum has been tracked since 2026-07-04.
In the same window HubSpot, Klaviyo and Segment also changed their Marketing & Content pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
- Core, Pro, Ultimate · Packaging+13%$75$85
- Entry · FeatureFeature change
Entry plan's feature bullets overhauled: generic 'Craft Omni-Channel Experiences / Curate Audience / Experiment & Optimize' replaced with CleverAI-token and orchestration bullets.
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| Core, Pro, Ultimate | Packaging | $75 | $85 | +13% |
| Entry | Feature | Entry plan's feature bullets overhauled: generic 'Craft Omni-Channel Experiences / Curate Audience / Experiment & Optimize' replaced with CleverAI-token and orchestration bullets. | Feature change | |
Values as written on Leanplum's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of Leanplum's pricing page (clevertap.com) from Aug 17, 2026 and Aug 24, 2026; the change is marked near the top of the page, where core, pro, ultimate packaging reads $75 and then $85.
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Leanplum, the last 90 days
Full history- Oct 12, 2026packagingLeanplum swaps CleverAI Tokens add-on for Decisioning Agents on Ultimate
- Aug 24, 2026packagingLeanplum renames plans to Core/Pro/Ultimate and hikes entry price to $85 · this change
- Jul 20, 2026packagingLeanplum slashes Essentials 90% to $7.50 in Mid Year Sale, 17-day clock ticks
Across Marketing & Content in the same window
All Marketing & Content changesQuestions about this change
Did Leanplum raise prices in August 2026?
No list-price increase was recorded between Aug 17, 2026 and Aug 24, 2026. The change Pulse detected was a packaging change: package change, feature change.
What changed on Leanplum's pricing page between Aug 17, 2026 and Aug 24, 2026?
Core, Pro, Ultimate packaging: $75 → $85 (+13%); Entry plan's feature bullets overhauled: generic 'Craft Omni-Channel Experiences / Curate Audience / Experiment & Optimize' replaced with CleverAI-token and orchestration bullets. Pulse compared the captures it took on Aug 17, 2026 and Aug 24, 2026; the before/after table above lists each item as written on the page.
How often does Leanplum change its pricing?
Pulse recorded 1 other pricing-page change for Leanplum in the 90 days before this one; the previous change was "Leanplum slashes Essentials 90% to $7.50 in Mid Year Sale, 17-day clock ticks" on Jul 20, 2026; Leanplum has been tracked since 2026-07-04.