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HomeLativeAll changesCRM-instance and support-tier bullets removed
LativeProduct change · Feature change · Jul 6 → Jul 13, 2026

Lative overhauls plan features, adds Sales Planning and Pipeline modules

Verified Jul 13, 2026Sales & Customer Relationship Management (CRM)Direction: neutral
The changeCRM-instance and support-tier bullets — removed.
Before · Jul 6CRM-instance and support-tier bullets
After · Jul 13Not listed
removed
1 change2 capturesJul 6, 2026 → Jul 13, 2026

What happened

Between the Jul 6, 2026 and Jul 13, 2026 captures of Lative's pricing page, Pulse recorded one change: Feature lists rewritten on all plans: CRM-instance and support-tier bullets removed; Sales Planning, Headcount Management, Pipeline module, and (Enterprise) Account Management module added. Pulse files it as a product change (feature change) with a neutral direction. Pulse's latest capture (Nov 2, 2026) lists Starter at $416.67 and Growth at $833.33.

This is the first pricing-page change Pulse has recorded for Lative. Lative has been tracked since 2026-07-06.

In the same window HubSpot, Microsoft, Pipedrive, Copper and ActiveCampaign also changed their CRM pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.

  • Enterprise · FeatureRemoved

    BeforeCRM-instance and support-tier bullets

    AfterNot listed

Values as written on Lative's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.

Evidence

The two captures Pulse compared

Full-page captures of Lative's pricing page (lative.ai) from Jul 6, 2026 and Jul 13, 2026; the change is marked around the middle of the page, where the CRM-instance and support-tier bullets no longer appears.

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The two full-page captures with this change marked up are free with an account.

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First recorded change for LativeFull history →

Across CRM in the same window

All CRM changes
  1. HubSpotJul 13HubSpot Sales Starter quietly drops Custom Channels API from Sales Hub…
  2. MicrosoftJul 6Microsoft Copilot bundles Business Premium, Standard plans with Copilot access
  3. PipedriveJul 4Pipedrive: Removed Personalized onboarding + Live chat support features
  4. CopperJul 2Copper: Starter plan discontinued
  5. ActiveCampaignMay 4ActiveCampaign removes 25% first-year discount and promo banner

Questions about this change

Did Lative raise prices in July 2026?

No list-price increase was recorded between Jul 6, 2026 and Jul 13, 2026. The change Pulse detected was a product change: feature change.

What changed on Lative's pricing page between Jul 6, 2026 and Jul 13, 2026?

Enterprise feature: CRM-instance and support-tier bullets → Not listed, removed. Pulse compared the captures it took on Jul 6, 2026 and Jul 13, 2026; the before/after table above lists each item as written on the page.

How often does Lative change its pricing?

Pulse recorded 0 other pricing-page changes for Lative in the 90 days before this one; Lative has been tracked since 2026-07-06.