Kajabi updates annual billing to 20% savings, restructures payment fees
What happened
Between the May 18, 2026 and May 25, 2026 captures of Kajabi's pricing page, Pulse recorded 2 changes: Annual billing toggle savings messaging changed from specific dollar amount 'save up to $1,200' to percentage-based 'save an additional 20%'; 3rd party payment provider fee rates restructured: Basic increased 1%→2%, Growth increased 0.5%→1%, Pro decreased 2%→0.5%. Starter unchanged at 5%. Pulse files it as a pricing change (discount change, package change) with a neutral direction. Pulse's latest capture (Sep 21, 2026) lists Basic at $143, Growth at $199 and Pro at $399.
It lands 70 days after Kajabi's previous change, "Kajabi Expands Admin User Limits Across All Plans" (Mar 17, 2026). Before that Pulse recorded "Kajabi shifts Basic focus from marketing to digital product creation" (Mar 4, 2026). Kajabi has been tracked since 2026-02-28.
In the same window Thinkific, ActiveCampaign, Leadpages and Convertkit also changed their Marketing & Content pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
- — · DiscountChanged
Beforespecific dollar amount 'save up
After$1
- Basic, Growth, Pro · Packaging+100%1%2%
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| — | Discount | specific dollar amount 'save up | $1 | Changed |
| Basic, Growth, Pro | Packaging | 1% | 2% | +100% |
Values as written on Kajabi's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of Kajabi's pricing page (kajabi.com) from May 18, 2026 and May 25, 2026; the change is marked near the top of the page, where "specific dollar amount 'save up" becomes "$1".
Sign in to see the evidence
The two full-page captures with this change marked up are free with an account.
Kajabi, the last 90 days
Full history- Jul 3, 2026improvedKajabi: New AI Tools section added (Backstage, Expert Agents, AI Credits)
- Jun 9, 2026improvedKajabi: Backstage Pass per-plan counts removed from plan cards and comparison table; now shows generic 'Backstage'…
- Jun 1, 2026packagingKajabi expands Pro plan feature count from 5 to 17 in promo
- May 26, 2026packagingKajabi updates annual billing to 20% savings, restructures payment fees · this change
- Mar 17, 2026improvedKajabi Expands Admin User Limits Across All Plans
- Mar 4, 2026packagingKajabi shifts Basic focus from marketing to digital product creation
Across Marketing & Content in the same window
All Marketing & Content changes- ThinkificMay 5Thinkific drops Basic tier, launches $499/mo Expand plan for scaling teams
- ActiveCampaignMay 4ActiveCampaign removes 25% first-year discount and promo banner
- LeadpagesApr 27Leadpages slashes custom domains while boosting storage up to 15x
- ConvertkitApr 3Convertkit shifts Pro messaging to revenue analytics, reshuffles Creator tools
Questions about this change
Did Kajabi raise prices in May 2026?
No list-price increase was recorded between May 18, 2026 and May 25, 2026. The change Pulse detected was a pricing change: discount change, package change.
What changed on Kajabi's pricing page between May 18, 2026 and May 25, 2026?
Discount: specific dollar amount 'save up → $1, changed; Basic, Growth, Pro packaging: 1% → 2% (+100%). Pulse compared the captures it took on May 18, 2026 and May 25, 2026; the before/after table above lists each item as written on the page.
How often does Kajabi change its pricing?
Pulse recorded 2 other pricing-page changes for Kajabi in the 90 days before this one; the previous change was "Kajabi Expands Admin User Limits Across All Plans" on Mar 17, 2026; Kajabi has been tracked since 2026-02-28.