Leadpages slashes custom domains while boosting storage up to 15x
What happened
Between the Apr 20, 2026 and Apr 27, 2026 captures of Leadpages's pricing page, Pulse recorded 2 changes: Custom domains decreased across all plans: Grow 25→10, Optimize 100→20, Scale 250+→30. Brand kits also decreased for Optimize (10→5) and Scale (25+→10); Asset storage increased substantially across all plans: Grow 1GB→15GB (15x), Optimize 5GB→25GB (5x), Scale 20GB→50GB (2.5x). Blogs per plan also increased: Grow 1→3, Optimize 3→5, Scale 5→10. Pulse files it as a packaging change (limit decrease, limit increase) with a downward direction. Pulse's latest capture (Jul 13, 2026) lists HTML Pub Pro at $23, Scale at $29, HTML Pub Starter at $29, HTML Pub Business at $39 and Grow at $79.
It lands 42 days after Leadpages's previous change, "Leadpages launches AI landing page builder from any brand URL" (Mar 17, 2026). Before that Pulse recorded "Leadpages Raises Per-User Add-On Price 33% to $20/Month" (Mar 10, 2026). Leadpages has been tracked since 2026-02-28.
In the same window Wix, Unbounce, Convertkit and Squarespace also changed their Marketing & Content pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
- Grow, Optimize, Scale · Limit−60%2510
- Grow, Optimize, Scale · Limit+200%13
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| Grow, Optimize, Scale | Limit | 25 | 10 | −60% |
| Grow, Optimize, Scale | Limit | 1 | 3 | +200% |
Values as written on Leadpages's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of Leadpages's pricing page (leadpages.com) from Apr 20, 2026 and Apr 27, 2026; the change is marked around the middle of the page, where grow, optimize, scale limit reads 25 and then 10.
Sign in to see the evidence
The two full-page captures with this change marked up are free with an account.
Leadpages, the last 90 days
Full history- Jul 13, 2026packagingLeadpages: Page & domain limits cut across Pro/Business/Grow/Starter
- Apr 27, 2026improvedLeadpages slashes custom domains while boosting storage up to 15x · this change
- Mar 17, 2026improvedLeadpages launches AI landing page builder from any brand URL
- Mar 10, 2026increaseLeadpages Raises Per-User Add-On Price 33% to $20/Month
Across Marketing & Content in the same window
All Marketing & Content changes- WixApr 24Wix Slashes 50% Off Core, Business, and Business Elite Plans
- UnbounceApr 11Unbounce Nearly Doubles Build Plan Prices With 90% Monthly Hike
- ConvertkitApr 3Convertkit shifts Pro messaging to revenue analytics, reshuffles Creator tools
- SquarespaceApr 2Squarespace: Premium managed-service tier added to the pricing page
Questions about this change
Did Leadpages raise prices in April 2026?
No list-price increase was recorded between Apr 20, 2026 and Apr 27, 2026. The change Pulse detected was a packaging change: limit decrease, limit increase.
What changed on Leadpages's pricing page between Apr 20, 2026 and Apr 27, 2026?
Grow, Optimize, Scale limit: 25 → 10 (−60%); Grow, Optimize, Scale limit: 1 → 3 (+200%). Pulse compared the captures it took on Apr 20, 2026 and Apr 27, 2026; the before/after table above lists each item as written on the page.
How often does Leadpages change its pricing?
Pulse recorded 2 other pricing-page changes for Leadpages in the 90 days before this one; the previous change was "Leadpages launches AI landing page builder from any brand URL" on Mar 17, 2026; Leadpages has been tracked since 2026-02-28.