HeyOrca Splits AI Captions Into Dedicated Agent and Generator Tools
What happened
Between the Apr 6, 2026 and Apr 13, 2026 captures of HeyOrca's pricing page, Pulse recorded 2 changes: Enterprise plan tagline updated: '5+ brands/clients' changed to 'multiple brands/clients', softening the minimum client count requirement; AI feature in feature comparison table split: 'AI captions helper' replaced by separate 'AI agent' and 'AI caption generator' entries. Pulse files it as a product change (positioning, feature change) with a neutral direction. Pulse's latest capture (Sep 14, 2026) lists Basic at $50, Pro at $126, Social Inbox Add-on at $33, Social Reports Add-on at $50 and Social Listening Add-on at $33.
It lands 6 days after HeyOrca's previous change, "HeyOrca switches to 14-day trial CTAs and rebrands for multi-client agencies" (Apr 6, 2026). HeyOrca has been tracked since 2026-03-20.
In the same window Buffer, Sproutsocial and Hootsuite also changed their Marketing & Content pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
- Enterprise · PositioningPositioning
Enterprise plan tagline updated: '5+ brands/clients' changed to 'multiple brands/clients', softening the minimum client count requirement.
- — · FeatureFeature change
AI feature in feature comparison table split: 'AI captions helper' replaced by separate 'AI agent' and 'AI caption generator' entries.
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| Enterprise | Positioning | Enterprise plan tagline updated: '5+ brands/clients' changed to 'multiple brands/clients', softening the minimum client count requirement. | Positioning | |
| — | Feature | AI feature in feature comparison table split: 'AI captions helper' replaced by separate 'AI agent' and 'AI caption generator' entries. | Feature change | |
Values as written on HeyOrca's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of HeyOrca's pricing page (heyorca.com) from Apr 6, 2026 and Apr 13, 2026; the change is marked near the top of the page.
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HeyOrca, the last 90 days
Full history- Jun 8, 2026packagingHeyOrca shifts to per-workspace billing across plans and add-ons
- May 25, 2026improvedHeyOrca brings external calendar sync to Free, Basic, and Pro plans
- May 5, 2026improvedHeyOrca slashes free plan support from 4 minutes to 24 hours
- Apr 13, 2026packagingHeyOrca Splits AI Captions Into Dedicated Agent and Generator Tools · this change
- Apr 6, 2026packagingHeyOrca switches to 14-day trial CTAs and rebrands for multi-client agencies
Across Marketing & Content in the same window
All Marketing & Content changesQuestions about this change
Did HeyOrca raise prices in April 2026?
No list-price increase was recorded between Apr 6, 2026 and Apr 13, 2026. The change Pulse detected was a product change: positioning, feature change.
What changed on HeyOrca's pricing page between Apr 6, 2026 and Apr 13, 2026?
Enterprise plan tagline updated: '5+ brands/clients' changed to 'multiple brands/clients', softening the minimum client count requirement; AI feature in feature comparison table split: 'AI captions helper' replaced by separate 'AI agent' and 'AI caption generator' entries. Pulse compared the captures it took on Apr 6, 2026 and Apr 13, 2026; the before/after table above lists each item as written on the page.
How often does HeyOrca change its pricing?
Pulse recorded 1 other pricing-page change for HeyOrca in the 90 days before this one; the previous change was "HeyOrca switches to 14-day trial CTAs and rebrands for multi-client agencies" on Apr 6, 2026; HeyOrca has been tracked since 2026-03-20.