Product change·Apr 6 → Apr 13, 2026·Week 16, 2026·Marketing & Content
HeyOrca Splits AI Captions Into Dedicated Agent and Generator Tools
What changed
Positioning
Enterprise plan tagline updated: '5+ brands/clients' changed to 'multiple brands/clients', softening the minimum client count requirement.
Feature change
AI feature in feature comparison table split: 'AI captions helper' replaced by separate 'AI agent' and 'AI caption generator' entries.
Before and after
Apr 6, 2026 vs Apr 13, 2026Pulse.
100%
Change 1 of 2 · positioning changed
Enterprise plan tagline updated: '5+ brands/clients' changed to 'multiple brands/clients', softening the minimum client count requirement.
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Week 15, 2026 · HeyOrca switches to 14-day trial CTAs and rebrands for multi-client agenciesHeyOrca slashes free plan support from 4 minutes to 24 hours · Week 19, 2026
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