HeyOrca switches to 14-day trial CTAs and rebrands for multi-client agencies
What happened
Between the Mar 30, 2026 and Apr 6, 2026 captures of HeyOrca's pricing page, Pulse recorded 2 changes: Trial CTA text changed from 'Start free trial' to 'Start 14-day trial' across all plan cards (Free, Basic, Pro) and the plan comparison table; Enterprise plan description updated: 'Large agencies and brands that manage 5+ calendars' changed to 'Large agencies and teams that manage 5+ brands/clients', aligning with the new client/brand terminology. Pulse files it as a packaging change (trial change, positioning) with a neutral direction. Pulse's latest capture (Sep 14, 2026) lists Basic at $50, Pro at $126, Social Inbox Add-on at $33, Social Reports Add-on at $50 and Social Listening Add-on at $33.
This is the first pricing-page change Pulse has recorded for HeyOrca. HeyOrca has been tracked since 2026-03-20.
In the same window Buffer, Hootsuite and Sproutsocial also changed their Marketing & Content pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
- Basic, Pro · TrialRewordedStart free trialStart 14-day trial
- Enterprise · PositioningPositioning
Enterprise plan description updated: 'Large agencies and brands that manage 5+ calendars' changed to 'Large agencies and teams that manage 5+ brands/clients', aligning with the new client/brand terminology.
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| Basic, Pro | Trial | Start free trial | Start 14-day trial | Reworded |
| Enterprise | Positioning | Enterprise plan description updated: 'Large agencies and brands that manage 5+ calendars' changed to 'Large agencies and teams that manage 5+ brands/clients', aligning with the new client/brand terminology. | Positioning | |
Values as written on HeyOrca's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of HeyOrca's pricing page (heyorca.com) from Mar 30, 2026 and Apr 6, 2026; the change is marked around the middle of the page, where "Start free trial" becomes "Start 14-day trial".
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The two full-page captures with this change marked up are free with an account.
HeyOrca, pricing history
Full history- May 25, 2026improvedHeyOrca brings external calendar sync to Free, Basic, and Pro plans
- May 5, 2026improvedHeyOrca slashes free plan support from 4 minutes to 24 hours
- Apr 13, 2026packagingHeyOrca Splits AI Captions Into Dedicated Agent and Generator Tools
- Apr 6, 2026packagingHeyOrca switches to 14-day trial CTAs and rebrands for multi-client agencies · this change
Across Marketing & Content in the same window
All Marketing & Content changesQuestions about this change
Did HeyOrca raise prices in April 2026?
No list-price increase was recorded between Mar 30, 2026 and Apr 6, 2026. The change Pulse detected was a packaging change: trial change, positioning.
What changed on HeyOrca's pricing page between Mar 30, 2026 and Apr 6, 2026?
Basic, Pro trial: Start free trial → Start 14-day trial, reworded; Enterprise plan description updated: 'Large agencies and brands that manage 5+ calendars' changed to 'Large agencies and teams that manage 5+ brands/clients', aligning with the new client/brand terminology. Pulse compared the captures it took on Mar 30, 2026 and Apr 6, 2026; the before/after table above lists each item as written on the page.
How often does HeyOrca change its pricing?
Pulse recorded 0 other pricing-page changes for HeyOrca in the 90 days before this one; HeyOrca has been tracked since 2026-03-20.