Fireblocks Reveals Custom Plan Pricing Starting at $18,000 Per Year Amidst Significant Feature Changes
What happened
Between the Oct 4, 2025 and Jan 5, 2026 captures of Fireblocks's pricing page, Pulse recorded 6 changes: Automation add-on introduced (available for both Essentials and Custom plans); Custom plan pricing revealed: Starting at $18,000 per year (previously showed only 'Custom annual plans'); Dedicated customer support removed from Essentials plan What's included section; SSO Integration added to Essentials plan comparison table (was Custom-only before); Real-time security monitoring removed from Essentials plan What's included section; Gas Station added to Essentials plan comparison table (was Custom-only before). Pulse files it as a pricing change (new add-on, price revealed, feature removed, feature added) with an upward direction. Pulse's latest capture (Oct 28, 2026) lists Essentials at $999 and Custom at $3,000.
Fireblocks's previous recorded change was "Fireblocks Restructures Pricing Model: Essentials Plan Standardized at $699/month with New Limits and Custom Tier Introduced" (Q3 2025). Before that Pulse recorded "Fireblocks Restructures Pricing Model, Introducing Essentials and Pro Plans with Significant Discounts and Increased Transfer Volumes" (Q4 2024), "Fireblocks Renames WaaS Solution to 'Embedded Wallets' for Enhanced Clarity and User Experience" (Q3 2024) and "Fireblocks Removes Pro Tier from Treasury Management Solution, Impacting Custom Volume and Support Options" (Q1 2024). Fireblocks has been tracked since 2024-10-01.
In the same window Copper also changed their Cybersecurity & Identity Management pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
- Essentials, Custom · Add-onNew add-on
Automation add-on introduced (available for both Essentials and Custom plans)
- Custom · Price visibilityRevealedPrice hiddenPrice listed
- Essentials · FeatureRemoved
BeforeDedicated customer support
AfterNo Dedicated customer support
- Essentials, Custom · FeatureAddedNo SSO IntegrationSSO Integration
- Essentials · FeatureRemoved
BeforeReal-time security monitoring
AfterNo Real-time security monitoring
- Essentials, Custom · FeatureAddedNo Gas StationGas Station
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| Essentials, Custom | Add-on | Automation add-on introduced (available for both Essentials and Custom plans) | New add-on | |
| Custom | Price visibility | Price hidden | Price listed | Revealed |
| Essentials | Feature | Dedicated customer support | No Dedicated customer support | Removed |
| Essentials, Custom | Feature | No SSO Integration | SSO Integration | Added |
| Essentials | Feature | Real-time security monitoring | No Real-time security monitoring | Removed |
| Essentials, Custom | Feature | No Gas Station | Gas Station | Added |
Values as written on Fireblocks's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of Fireblocks's pricing page (fireblocks.com) from Oct 4, 2025 and Jan 5, 2026; the change is marked in the lower part of the page, where "Price hidden" becomes "Price listed".
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The two full-page captures with this change marked up are free with an account.
Fireblocks, pricing history
Full history- Jul 3, 2026packagingFireblocks: Off Exchange add-on pricing now disclosed (3-30bps on AUC)
- Apr 7, 2026packagingFireblocks reveals Off Exchange pricing at 3-30bps on AUC
- Apr 3, 2026packagingFireblocks Replaces Developer Sandbox With Sales-Gated Demo Request
- Jan 10, 2026packagingFireblocks Reveals Custom Plan Pricing Starting at $18,000 Per Year Amidst Significant Feature Changes · this change
- Q3 2025improvedFireblocks Restructures Pricing Model: Essentials Plan Standardized at $699/month with New Limits and Custom Tier Introduced
- Q4 2024improvedFireblocks Restructures Pricing Model, Introducing Essentials and Pro Plans with Significant Discounts and Increased Transfer Volumes
- Q3 2024packagingFireblocks Renames WaaS Solution to 'Embedded Wallets' for Enhanced Clarity and User Experience
- Q1 2024packagingFireblocks Removes Pro Tier from Treasury Management Solution, Impacting Custom Volume and Support Options
- Dec 2023improvedFireblocks Introduces Off Exchange Feature to Mitigate Counterparty Risk in Centralized Exchange Trading
Across Cybersecurity & Identity Management in the same window
All Cybersecurity & Identity Management changes- CopperJan 11Copper Sales Opportunities Feature Removed from Basic Plan, Now Requires Professional or Higher
- CopperJan 11Copper Introduces AI Email Enhancements: Boost Clarity and Personalization with New Re-Writer and Template Generator
- CopperJan 11Copper Increases Annual Billing Discount to Up to 26% Off, Enhancing Value for Subscribers
- CopperJan 11Copper Introduces $12/Seat/Month Starter Plan with Enhanced Features and Increased Integration Capacity
Questions about this change
Did Fireblocks raise prices in January 2026?
No list-price increase was recorded between Oct 4, 2025 and Jan 5, 2026. The change Pulse detected was a pricing change: new add-on, price revealed, feature removed, feature added.
What changed on Fireblocks's pricing page between Oct 4, 2025 and Jan 5, 2026?
Automation add-on introduced (available for both Essentials and Custom plans); Custom price visibility: Price hidden → Price listed, revealed; Essentials feature: Dedicated customer support → No Dedicated customer support, removed; Essentials, Custom feature: No SSO Integration → SSO Integration, added; Essentials feature: Real-time security monitoring → No Real-time security monitoring, removed; Essentials, Custom feature: No Gas Station → Gas Station, added. Pulse compared the captures it took on Oct 4, 2025 and Jan 5, 2026; the before/after table above lists each item as written on the page.
How often does Fireblocks change its pricing?
Pulse recorded 0 other pricing-page changes for Fireblocks in the 90 days before this one; the previous change was "Fireblocks Restructures Pricing Model: Essentials Plan Standardized at $699/month with New Limits and Custom Tier Introduced" in Q3 2025; Fireblocks has been tracked since 2024-10-01.