Fireblocks Restructures Pricing Model: Essentials Plan Standardized at $699/month with New Limits and Custom Tier Introduced
What happened
Between the Jul 6, 2025 and Oct 4, 2025 captures of Fireblocks's pricing page, Pulse recorded 9 changes: Essentials plan: $1,000,000 outbound volume limit introduced; Pro plan removed as standalone option - consolidated into Custom tier; Complete restructure from solution-specific pricing (5 solutions: Treasury Management, Wallet-as-a-Service, Embedded Wallets, Payments, Tokenization) to unified 2-tier model (Essentials and Custom); Support level for Custom tier upgraded from Basic (8x5) to Platinum (24/7); Enterprise plan removed as standalone option - consolidated into Custom tier; Essentials plan: 1,000 embedded wallets limit introduced; Dedicated customer support explicitly listed as included in Essentials plan; Essentials plan price standardized at $699/month for up to 6 months (previously varied by solution: $250-$1,900/month or $2,400-$18,400/year); Custom tier introduced - consolidates Pro, Enterprise, and Enterprise+ with undisclosed annual pricing. Pulse files it as a pricing change (threshold added, plan removed, package change, limit increase, feature added, price revealed, new plan) with an upward direction. Pulse's latest capture (Oct 28, 2026) lists Essentials at $999 and Custom at $3,000.
Fireblocks's previous recorded change was "Fireblocks Restructures Pricing Model, Introducing Essentials and Pro Plans with Significant Discounts and Increased Transfer Volumes" (Q4 2024). Before that Pulse recorded "Fireblocks Renames WaaS Solution to 'Embedded Wallets' for Enhanced Clarity and User Experience" (Q3 2024), "Fireblocks Removes Pro Tier from Treasury Management Solution, Impacting Custom Volume and Support Options" (Q1 2024) and "Fireblocks Introduces Off Exchange Feature to Mitigate Counterparty Risk in Centralized Exchange Trading" (Dec 2023). Fireblocks has been tracked since 2024-10-01.
In the same window Copper also changed their Cybersecurity & Identity Management pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
- Essentials · LimitThreshold added
Essentials plan: $1,000,000 outbound volume limit introduced
- Custom · PlanRemovedPro planNo Pro plan
- Essentials, Custom · PackagingPackage change
Complete restructure from solution-specific pricing (5 solutions: Treasury Management, Wallet-as-a-Service, Embedded Wallets, Payments, Tokenization) to unified 2-tier model (Essentials and Custom)
- Custom · LimitLimit increase
Support level for Custom tier upgraded from Basic (8x5) to Platinum (24/7)
- Custom · PlanRemovedEnterprise planNo Enterprise plan
- Essentials · LimitThreshold added
Essentials plan: 1,000 embedded wallets limit introduced
- Essentials · FeatureAdded
BeforeNot listed
AfterDedicated customer support explicitly
- Essentials · Price visibilityRevealedPrice hiddenPrice listed
- Custom · PlanAddedNo - consolidates Pro- consolidates Pro
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| Essentials | Limit | Essentials plan: $1,000,000 outbound volume limit introduced | Threshold added | |
| Custom | Plan | Pro plan | No Pro plan | Removed |
| Essentials, Custom | Packaging | Complete restructure from solution-specific pricing (5 solutions: Treasury Management, Wallet-as-a-Service, Embedded Wallets, Payments, Tokenization) to unified 2-tier model (Essentials and Custom) | Package change | |
| Custom | Limit | Support level for Custom tier upgraded from Basic (8x5) to Platinum (24/7) | Limit increase | |
| Custom | Plan | Enterprise plan | No Enterprise plan | Removed |
| Essentials | Limit | Essentials plan: 1,000 embedded wallets limit introduced | Threshold added | |
| Essentials | Feature | Not listed | Dedicated customer support explicitly | Added |
| Essentials | Price visibility | Price hidden | Price listed | Revealed |
| Custom | Plan | No - consolidates Pro | - consolidates Pro | Added |
Values as written on Fireblocks's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of Fireblocks's pricing page (fireblocks.com) from Jul 6, 2025 and Oct 4, 2025; the change is marked near the top of the page, where the Pro plan no longer appears.
Sign in to see the evidence
The two full-page captures with this change marked up are free with an account.
Fireblocks, pricing history
Full history- Apr 7, 2026packagingFireblocks reveals Off Exchange pricing at 3-30bps on AUC
- Apr 3, 2026packagingFireblocks Replaces Developer Sandbox With Sales-Gated Demo Request
- Jan 10, 2026packagingFireblocks Reveals Custom Plan Pricing Starting at $18,000 Per Year Amidst Significant Feature Changes
- Q3 2025improvedFireblocks Restructures Pricing Model: Essentials Plan Standardized at $699/month with New Limits and Custom Tier Introduced · this change
- Q4 2024improvedFireblocks Restructures Pricing Model, Introducing Essentials and Pro Plans with Significant Discounts and Increased Transfer Volumes
- Q3 2024packagingFireblocks Renames WaaS Solution to 'Embedded Wallets' for Enhanced Clarity and User Experience
- Q1 2024packagingFireblocks Removes Pro Tier from Treasury Management Solution, Impacting Custom Volume and Support Options
- Dec 2023improvedFireblocks Introduces Off Exchange Feature to Mitigate Counterparty Risk in Centralized Exchange Trading
Across Cybersecurity & Identity Management in the same window
All Cybersecurity & Identity Management changes- CopperJan 11Copper Sales Opportunities Feature Removed from Basic Plan, Now Requires Professional or Higher
- CopperJan 11Copper Introduces AI Email Enhancements: Boost Clarity and Personalization with New Re-Writer and Template Generator
- CopperJan 11Copper Increases Annual Billing Discount to Up to 26% Off, Enhancing Value for Subscribers
- CopperJan 11Copper Introduces $12/Seat/Month Starter Plan with Enhanced Features and Increased Integration Capacity
Questions about this change
Did Fireblocks raise prices in October 2025?
No list-price increase was recorded between Jul 6, 2025 and Oct 4, 2025. The change Pulse detected was a pricing change: threshold added, plan removed, package change, limit increase, feature added, price revealed, new plan.
What changed on Fireblocks's pricing page between Jul 6, 2025 and Oct 4, 2025?
Essentials plan: $1,000,000 outbound volume limit introduced; Custom plan: Pro plan → No Pro plan, removed; Complete restructure from solution-specific pricing (5 solutions: Treasury Management, Wallet-as-a-Service, Embedded Wallets, Payments, Tokenization) to unified 2-tier model (Essentials and Custom); Support level for Custom tier upgraded from Basic (8x5) to Platinum (24/7); Custom plan: Enterprise plan → No Enterprise plan, removed; Essentials plan: 1,000 embedded wallets limit introduced; Essentials feature: Not listed → Dedicated customer support explicitly, added; Essentials price visibility: Price hidden → Price listed, revealed; Custom plan: No - consolidates Pro → - consolidates Pro, added. Pulse compared the captures it took on Jul 6, 2025 and Oct 4, 2025; the before/after table above lists each item as written on the page.
How often does Fireblocks change its pricing?
Pulse recorded 0 other pricing-page changes for Fireblocks in the 90 days before this one; the previous change was "Fireblocks Restructures Pricing Model, Introducing Essentials and Pro Plans with Significant Discounts and Increased Transfer Volumes" in Q4 2024; Fireblocks has been tracked since 2024-10-01.