Fireblocks Renames WaaS Solution to 'Embedded Wallets' for Enhanced Clarity and User Experience
What happened
Between the Jul 1, 2024 and Oct 1, 2024 captures of Fireblocks's pricing page, Pulse recorded one change: WaaS solution renamed from 'Non-Custodial WaaS' to 'Embedded Wallets'. Pulse files it as a packaging change (plan renamed) with a neutral direction. Pulse's latest capture (Oct 28, 2026) lists Essentials at $999 and Custom at $3,000.
Fireblocks's previous recorded change was "Fireblocks Removes Pro Tier from Treasury Management Solution, Impacting Custom Volume and Support Options" (Q1 2024). Before that Pulse recorded "Fireblocks Introduces Off Exchange Feature to Mitigate Counterparty Risk in Centralized Exchange Trading" (Dec 2023). Fireblocks has been tracked since 2024-10-01.
In the same window Copper also changed their Cybersecurity & Identity Management pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
- — · PlanRewordedNon-Custodial WaaSEmbedded Wallets
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| — | Plan | Non-Custodial WaaS | Embedded Wallets | Reworded |
Values as written on Fireblocks's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of Fireblocks's pricing page (fireblocks.com) from Jul 1, 2024 and Oct 1, 2024; the change is marked on the page, where "Non-Custodial WaaS" becomes "Embedded Wallets".
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Fireblocks, pricing history
Full history- Jan 10, 2026packagingFireblocks Reveals Custom Plan Pricing Starting at $18,000 Per Year Amidst Significant Feature Changes
- Q3 2025improvedFireblocks Restructures Pricing Model: Essentials Plan Standardized at $699/month with New Limits and Custom Tier Introduced
- Q4 2024improvedFireblocks Restructures Pricing Model, Introducing Essentials and Pro Plans with Significant Discounts and Increased Transfer Volumes
- Q3 2024packagingFireblocks Renames WaaS Solution to 'Embedded Wallets' for Enhanced Clarity and User Experience · this change
- Q1 2024packagingFireblocks Removes Pro Tier from Treasury Management Solution, Impacting Custom Volume and Support Options
- Dec 2023improvedFireblocks Introduces Off Exchange Feature to Mitigate Counterparty Risk in Centralized Exchange Trading
Across Cybersecurity & Identity Management in the same window
All Cybersecurity & Identity Management changes- CopperJan 11Copper Sales Opportunities Feature Removed from Basic Plan, Now Requires Professional or Higher
- CopperJan 11Copper Introduces AI Email Enhancements: Boost Clarity and Personalization with New Re-Writer and Template Generator
- CopperJan 11Copper Increases Annual Billing Discount to Up to 26% Off, Enhancing Value for Subscribers
- CopperJan 11Copper Introduces $12/Seat/Month Starter Plan with Enhanced Features and Increased Integration Capacity
Questions about this change
Did Fireblocks raise prices in October 2024?
No list-price increase was recorded between Jul 1, 2024 and Oct 1, 2024. The change Pulse detected was a packaging change: plan renamed.
What changed on Fireblocks's pricing page between Jul 1, 2024 and Oct 1, 2024?
Plan: Non-Custodial WaaS → Embedded Wallets, reworded. Pulse compared the captures it took on Jul 1, 2024 and Oct 1, 2024; the before/after table above lists each item as written on the page.
How often does Fireblocks change its pricing?
Pulse recorded 0 other pricing-page changes for Fireblocks in the 90 days before this one; the previous change was "Fireblocks Removes Pro Tier from Treasury Management Solution, Impacting Custom Volume and Support Options" in Q1 2024; Fireblocks has been tracked since 2024-10-01.