Fireblocks Restructures Pricing Model, Introducing Essentials and Pro Plans with Significant Discounts and Increased Transfer Volumes
What happened
Between the Oct 1, 2024 and Jan 1, 2025 captures of Fireblocks's pricing page, Pulse recorded 9 changes: Essentials plan introduced at $4,200/year (20% discount from $5,250) with $1M yearly outbound transfer volume, 2 workspaces, 5 users, and basic support; Outbound transfer volume allocation increased from $300,000 monthly to $1M yearly for base plan; Pro plan introduced at $13,800/year (20% discount from $17,250) with $1M yearly outbound transfer volume, 4 workspaces, 15 users, 24/7 support, gas station, and access to premium add-ons; Gas station feature added to Pro and Enterprise plans - automatically fuels vault accounts with required digital assets for withdrawals/deposits; Workspace users increased from 3 to 5 users in base Essentials plan; SSO integration added as exclusive feature for Enterprise plan only; Complete pricing restructure from two-tier model (Starter + Custom) to three-tier model (Essentials, Pro, Enterprise) with product-specific pricing variations, usage-based billing with overage rates, pay-as-you-go options, and 20% annual discounts; Annual billing discount of 20% ('Save 20%') introduced across all Essentials and Pro plans; Starter plan at $375/month ($4,500/year with annual billing) discontinued. Pulse files it as a pricing change (new plan, limit increase, feature added, package change, discount added, plan removed) with an upward direction. Pulse's latest capture (Oct 28, 2026) lists Essentials at $999 and Custom at $3,000.
Fireblocks's previous recorded change was "Fireblocks Renames WaaS Solution to 'Embedded Wallets' for Enhanced Clarity and User Experience" (Q3 2024). Fireblocks has been tracked since 2024-10-01.
In the same window Copper also changed their Cybersecurity & Identity Management pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
- Essentials · PlanAddedNo Essentials planEssentials plan
- — · LimitLimit increase
Outbound transfer volume allocation increased from $300,000 monthly to $1M yearly for base plan
- Pro · PlanAddedNo Pro planPro plan
- Enterprise · FeatureAddedNo Gas station featureGas station feature
- Essentials · Limit+67%35 users
- Enterprise · FeatureAddedNo SSO integrationSSO integration
- Custom, Essentials · PackagingPackage change
Complete pricing restructure from two-tier model (Starter + Custom) to three-tier model (Essentials, Pro, Enterprise) with product-specific pricing variations, usage-based billing with overage rates, pay-as-you-go options, and 20% annual discounts
- Essentials · DiscountAdded
BeforeNot listed
Afteracross all Essentials and Pro plans
- Starter · PlanPlan removed
Starter plan at $375/month ($4,500/year with annual billing) discontinued
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| Essentials | Plan | No Essentials plan | Essentials plan | Added |
| — | Limit | — | $1M | Limit increase |
| Pro | Plan | No Pro plan | Pro plan | Added |
| Enterprise | Feature | No Gas station feature | Gas station feature | Added |
| Essentials | Limit | 3 | 5 users | +67% |
| Enterprise | Feature | No SSO integration | SSO integration | Added |
| Custom, Essentials | Packaging | Complete pricing restructure from two-tier model (Starter + Custom) to three-tier model (Essentials, Pro, Enterprise) with product-specific pricing variations, usage-based billing with overage rates, pay-as-you-go options, and 20% annual discounts | Package change | |
| Essentials | Discount | Not listed | across all Essentials and Pro plans | Added |
| Starter | Plan | — | $375/month | Plan removed |
Values as written on Fireblocks's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of Fireblocks's pricing page (fireblocks.com) from Oct 1, 2024 and Jan 1, 2025; the change is marked on the page, where Essentials plan now appears.
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Fireblocks, the last 90 days
Full history- Apr 3, 2026packagingFireblocks Replaces Developer Sandbox With Sales-Gated Demo Request
- Jan 10, 2026packagingFireblocks Reveals Custom Plan Pricing Starting at $18,000 Per Year Amidst Significant Feature Changes
- Q3 2025improvedFireblocks Restructures Pricing Model: Essentials Plan Standardized at $699/month with New Limits and Custom Tier Introduced
- Q4 2024improvedFireblocks Restructures Pricing Model, Introducing Essentials and Pro Plans with Significant Discounts and Increased Transfer Volumes · this change
- Q3 2024packagingFireblocks Renames WaaS Solution to 'Embedded Wallets' for Enhanced Clarity and User Experience
Across Cybersecurity & Identity Management in the same window
All Cybersecurity & Identity Management changes- CopperJan 11Copper Sales Opportunities Feature Removed from Basic Plan, Now Requires Professional or Higher
- CopperJan 11Copper Introduces AI Email Enhancements: Boost Clarity and Personalization with New Re-Writer and Template Generator
- CopperJan 11Copper Increases Annual Billing Discount to Up to 26% Off, Enhancing Value for Subscribers
- CopperJan 11Copper Introduces $12/Seat/Month Starter Plan with Enhanced Features and Increased Integration Capacity
Questions about this change
Did Fireblocks raise prices in January 2025?
No list-price increase was recorded between Oct 1, 2024 and Jan 1, 2025. The change Pulse detected was a pricing change: new plan, limit increase, feature added, package change, discount added, plan removed.
What changed on Fireblocks's pricing page between Oct 1, 2024 and Jan 1, 2025?
Essentials plan: No Essentials plan → Essentials plan, added; Outbound transfer volume allocation increased from $300,000 monthly to $1M yearly for base plan; Pro plan: No Pro plan → Pro plan, added; Enterprise feature: No Gas station feature → Gas station feature, added; Essentials limit: 3 → 5 users (+67%); Enterprise feature: No SSO integration → SSO integration, added; Complete pricing restructure from two-tier model (Starter + Custom) to three-tier model (Essentials, Pro, Enterprise) with product-specific pricing variations, usage-based billing with overage rates, pay-as-you-go options, and 20% annual discounts; Essentials discount: Not listed → across all Essentials and Pro plans, added; Starter plan at $375/month ($4,500/year with annual billing) discontinued. Pulse compared the captures it took on Oct 1, 2024 and Jan 1, 2025; the before/after table above lists each item as written on the page.
How often does Fireblocks change its pricing?
Pulse recorded 1 other pricing-page change for Fireblocks in the 90 days before this one; the previous change was "Fireblocks Renames WaaS Solution to 'Embedded Wallets' for Enhanced Clarity and User Experience" in Q3 2024; Fireblocks has been tracked since 2024-10-01.
