Constant Contact refreshes plan messaging with AI and SEO highlights
What happened
Between the Feb 4, 2026 and Feb 16, 2026 captures of Constant Contact's pricing page, Pulse recorded 3 changes: Lite plan tagline added: 'Essential email and social marketing tools. Basic reporting.'; Premium plan tagline added: 'Adds custom automations, targeted ads, and SEO recommendations.'; Standard plan tagline added: 'Adds prebuilt AI automations, A/B testing, and advanced reporting.'. Pulse files it as a product change (positioning) with a neutral direction. Pulse's latest capture (Aug 24, 2026) lists Lite at $10.2, Standard at $29.75 and Premium at $68.
Constant Contact's previous recorded change was "Constant Contact shifts to 50% off all plans for 3 months" (Week 1, 2026). Constant Contact has been tracked since 2023-11-17.
In the same window Getresponse, HubSpot, Mailchimp, Klaviyo and Convertkit also changed their Marketing & Content pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
- Lite · PositioningAddedNo Lite plan taglineLite plan tagline
- Premium · PositioningAddedNo Premium plan taglinePremium plan tagline
- Standard · PositioningAddedNo Standard plan taglineStandard plan tagline
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| Lite | Positioning | No Lite plan tagline | Lite plan tagline | Added |
| Premium | Positioning | No Premium plan tagline | Premium plan tagline | Added |
| Standard | Positioning | No Standard plan tagline | Standard plan tagline | Added |
Values as written on Constant Contact's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of Constant Contact's pricing page (constantcontact.com) from Feb 4, 2026 and Feb 16, 2026; the change is marked near the top of the page, where Lite plan tagline now appears.
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Constant Contact, the last 90 days
Full history- Apr 6, 2026packagingConstant Contact touts $36 return per $1 spent in new pricing page pitch
- Apr 3, 2026packagingConstant Contact slashes promo discount to 30% off Lite plan only
- Mar 10, 2026packagingConstant Contact launches 30% off Lite plan for 3 months
- Feb 17, 2026packagingConstant Contact refreshes plan messaging with AI and SEO highlights · this change
- Week 1, 2026packagingConstant Contact shifts to 50% off all plans for 3 months
Across Marketing & Content in the same window
All Marketing & Content changes- GetresponseFeb 17Getresponse slashes prices 15% and launches 30% off promo
- HubSpotFeb 16HubSpot CMS Enterprise boosts Starter plan with 500 free credits
- MailchimpJan 22Mailchimp Introduces Premium Migration Services for Users with 100,000+ Contacts, Offering Up to $1,000 in Support
- KlaviyoJan 12Klaviyo Expands Pre-Built Integrations to 350+ and Introduces Australia MMS Support with New Pricing
- ConvertkitJan 11Convertkit Enhances Pro Plan with Deliverability Reporting and Introduces User Limit for Newsletter Plan
Questions about this change
Did Constant Contact raise prices in February 2026?
No list-price increase was recorded between Feb 4, 2026 and Feb 16, 2026. The change Pulse detected was a product change: positioning.
What changed on Constant Contact's pricing page between Feb 4, 2026 and Feb 16, 2026?
Lite positioning: No Lite plan tagline → Lite plan tagline, added; Premium positioning: No Premium plan tagline → Premium plan tagline, added; Standard positioning: No Standard plan tagline → Standard plan tagline, added. Pulse compared the captures it took on Feb 4, 2026 and Feb 16, 2026; the before/after table above lists each item as written on the page.
How often does Constant Contact change its pricing?
Pulse recorded 1 other pricing-page change for Constant Contact in the 90 days before this one; the previous change was "Constant Contact shifts to 50% off all plans for 3 months" in Week 1, 2026; Constant Contact has been tracked since 2023-11-17.